Justluxe.com Kicks Off Extraordinary Life Adventures with Jaguar XF
LuxeMont announces that Jaguar USA has launched its Extraordinary Life Adventures advertising campaign on JustLuxe.com, a luxury online portal. The campaign began in mid-March 2008 and is expected to create more than 20 million impressions for Jaguar on JustLuxe.com during its run. The extensive campaign will focus exclusively on the new Jaguar XF, and includes banner ads, integrated video, pre-roll video, emails and text links, as well as a microsite and a widget custom developed by JustLuxe.com.
San Diego, CA (PRWEB) April 2, 2008 - LuxeMont announces the launch of a new advertising campaign for Jaguar USA, a division of Ford Motor Company, to run on JustLuxe.com, LuxeMont's luxury-lifestyle Web publication that reaches affluent, high net-worth U.S. consumers.
Jaguar's campaign kicked off on JustLuxe.com in mid-March 2008. It is expected to create more than 20 million impressions for Jaguar on JustLuxe.com during its run. The extensive campaign, which will focus exclusively on the new Jaguar XF, includes banner ads, integrated video, pre-roll video and text links, as well as a microsite and a widget custom developed by JustLuxe.com. Additionally, the campaign includes a number of emails that will be sent to more than 250,000 of JustLuxe.com's upscale subscribers.
"Jaguar USA ran its XKR campaign on Justluxe.com in 2007, and I'm pleased to have the new Jaguar XF running on Justluxe.com in 2008," said Gilbert Gautereaux, president of LuxeMont. "The campaign integrates Extraordinary Life Adventures in Sydney, Los Angeles, Monaco, Ibiza and Rio de Janeiro around the Jaguar XF and the top hotels and best restaurants in each city," added Gautereaux.
About LuxeMont
LuxeMont is a vertical media company with a community of Web properties singularly focused on high net-worth consumers' wants, needs, desires and expectations. JustLuxe.com, LuxeMont's flagship web property, reaches over five hundreds thousand affluent visitors monthly and provides luxury-oriented products and services ranging from online magazines, newsletters, promotional opportunities, and video distribution as well as luxury travel, yacht and aircraft charter, and membership services.
About Jaguar
From its beginnings as a manufacturer of motorcycle sidecars in 1922, Jaguar has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and, with that, one of the most recognized commercial brands.
About Razavi Global Media
Razavi Global Media (RGM), LuxeMont's media representation firm, is a site-specific media representation firm that provides publishers and advertisers with an effective and efficient means to buy and sell interactive advertising. The focus of RGM is tied around the concepts of uniqueness and innovation that are reflected by the publishers it represents and the custom solutions created for its advertising clients.
The Jaguar microsite can be viewed on Justluxe.com by clicking on the Jet Set Travel Guide banner ad at the bottom of the index page.
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