Jumpstart Your Art with For Dummies® Sets from Loew-Cornell
12 new For Dummies(R) arts and crafts sets from Loew-Cornell offer supplies and instructions for everything from creative calligraphy to acrylic painting. Senior Brand Manager Anne Petrocine says licensing For Dummies(R) "enhances Loew-Cornell's ability to provide would be artists with a friendly introduction to a variety of creative pastimes that can become lifetime hobbies."
Englewood Cliffs, NJ (PRWEB) April 7, 2008 -- Whether it's a desire to dabble in watercolor, create calligraphy or design their own fashions, teens and adults will find just what they need to get started down the road to success with 12 new For Dummies arts and crafts sets from Loew-Cornell.
Each For Dummies arts and crafts set has title-specific supplies such as paints, markers, sketch pads, beads or color pencils, and instructions with how-to tips and techniques and step-by-step project instructions. Sets include: Acrylic Painting, Manga, Watercolor, Cartooning, Oil Painting, Drawing Basics, Paper Crafts, Jewelry and Beading, Sculpting with Polymer Clay, Fashion Design, Calligraphy and Mosaics. Loew-Cornell Senior Brand Manager Ann Petrocine says, "These sets provide a great first experience by combining the proper supplies with easy to follow instructions. Consumers can explore a variety of arts and crafts techniques and complete fun projects without a large investment of time and money. They make a great gift for the beginner hobbyist or a more experienced artist who wants to try something new."
Licensed by Wiley Publishing, Inc., the For Dummies brand is one of the most recognized and regarded international how-to series. Wiley Vice President, Brand Management, Marc Mikulich, says, "For Dummies brand of books and products make knowledge accessible and provide consumers with a fun, easy and satisfying experience. The 'For Dummies' title is embraced by consumers as a term of endearment, and the products are regarded as a trusted friend. As a leader in the art and craft market, Loew-Cornell has the expertise to bring the For Dummies experience to the arts and crafts community."
Suggested retail for this new line of introductory sets is $9.99. In addition, Petrocine notes that Loew-Cornell offers four more comprehensive art sets under the For Dummies license. "Wood box, Watercolor, Acrylic Painting, Oil Painting and Drawing For Dummies sets include a wider selection of supplies and a 12 page instruction book with a full-color insert."
For more information about Loew-Cornell® For Dummies Arts and Crafts sets and other Loew-Cornell® products, free project ideas and purchasing information visit http://www.loew-cornell.com (Loew-Cornell, LLC.).
Loew-Cornell, LLC. a marketer of artist brushes, tools and accessory products and a subsidiary of Jarden Corporation (NYSE: JAH), is located in Englewood Cliffs, NJ. Product offerings include over 1800 items for artists, crafters and hobbyists of all ages under well-known brand names including Loew-Cornell®, American Painter®, Arttec®, Forster®, Totally You® and Contemporary Crafts®.
About For Dummies®
With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the New York Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a registered trademark of Wiley Publishing, Inc.
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