B2B Marketing Pro Publishes Free White Paper on White Paper Marketing

Virginia-based consulting firm B2B Marketing Pro announced the release of a "how-to" white paper entitled "White Paper Marketing: The Secrets of Navigating from Complex Corporate Knowledge to Recognizable Results." In the downloadable 15-page paper author Toby Younis clearly explains how B2B companies can convert knowledge into content, and content into measurable marketing value.

Boyce, Virginia (PRWEB) April 8, 2008 -based consulting company B2B Marketing Pro, LLC today announced the immediate availability of a 15-page white paper entitled "White Paper Marketing: The Secrets of Navigating from Complex Corporate Knowledge to Recognizable Results," authored by B2B marketing expert and Principal Consultant at the firm, Toby Michael Younis.

White Paper Cover

This new paper is the result of 25 years experience helping B2B companies get the most bang for their marketing buck by thinking organically about their marketing programs, especially those in support of their sales teams.

Download of the entire paper is free but requires pre-registration. Interested parties can read the paper's abstract as well as the introductory section here.

The paper explains how B2B companies can overcome the challenges of publishing white papers for marketing purposes, and covers a full range of topics from "Harvesting Company Knowledge" to "White Paper Metrics." Author Younis said, "This new paper is the result of 25 years experience helping B2B companies get the most bang for their marketing buck by thinking organically about their marketing programs, especially those in support of their sales teams." He added, "Most B2B sales pros would trade their gym club membership for a well-structured and composed white paper. It's up to the marketing team to make it happen."

The firm also announced a webinar on the same topic on Wednesday, April 30, 2008 at 1:00 p.m., Eastern Daylight Time (EDT). The webinar is free but by invitation only. Intended for marketing professionals in B2B companies, the webinar expands on the information in the white paper, and allows for up to 30 minutes of live Q&A.

The company said it would be publishing seven more whitepapers on B2B marketing in 2008.

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