New Book, 'Value Forward Marketing,' Says 'Most Business to Business Branding is Wasted Thought'

"Value Forward Marketing evolved because so many of the CEOs we coach get frustrated with their marketing department budget allocations and its lack of return on investment calculations," says bestselling author Paul DiModica. In his new book "Value Forward Marketing - How to Use Thought Leadership and Return on Investment Calculations to Cost Effectively Turn Prospects into Buyers" the author explains a better strategy to increase marketing success.

Value Forward Marketing evolved because so many of the CEOs we coach get frustrated with their marketing department budget allocations and its lack of return on investment calculations

(PRWEB) April 11, 2008 -- In his new book "Value Forward Marketing - How to Use Thought Leadership and Return on Investment Calculations to Cost Effectively Turn Prospects into Buyers" the author explains a better strategy to increase marketing success.

"Marketing has only one goal - to create revenue - and if company branding expenditures can't be tracked to revenue production, then it is a wasted investment", DiModica stated.

"Value Forward Marketing," DiModica's follow-up to his best seller "Value Forward Selling," makes the point that marketing is like any other corporate asset and needs to be managed and funded based on strategic and tactical goals that can be measured.

The book gives detailed techniques on how to turn marketing expenditures into revenue producing assets that can be measured and how to calculate marketing return on investments. By focusing on the 9 primary value buyer drivers needed to make prospects buy and by using unique lead generation methods the Value Forward method helps companies maximize their marketing investments and increase lead generation.

For additional information on this book or to buy it visit: Value Forward Marketing.

About Value Forward Group: Value Forward Group is a worldwide management consulting company focused on helping CEOs and senior executives increase corporate revenue. Value Forward management consulting partners are former CEOs, VPs of Sales, VPs of Operations and VPs of Marketing. The Value Forward Group also publishes the world's largest strategy, sales and marketing newsletter called Value Forward - BDM News that is read by executives in over 110 counties.

###

Post Comment:
Trackback URL: http://ca.prweb.com/pingpr.php/RW1wdC1TaW5nLVN1bW0tQ3Jhcy1TdW1tLVplcm8=

marketing lead generation tradeshows strategy emarkting thought leadership value forward ceo coaching marketing tips marketing technqiues new book

Bookmark -  Del.icio.us | Digg | Furl It | Spurl | RawSugar | Simpy | Shadows | Blink It | My Web