Scientific American Taps DPCI to Facilitate Vendor Selection Process for Digital Asset Management Project

DPCI Helps Oldest Continuously Published Magazine Identify Digital Asset Management Requirements and Select Canto® Cumulus® Solution

New York, NY (PRWEB) April 14, 2008 -- DPCI (http://www.databasepublish.com), a provider of integrated technology solutions for organizations that need to publish content to Web, print, and mobile channels, today announced it supported Scientific American through the process of selecting a digital asset management system to centralize all of the organization's digital content. The leading publisher of scientific and technological news utilized DPCI's expertise and vendor selection process to refine its requirements, manage the request for proposals (RFP), and ultimately select Canto® Cumulus®.

Scientific American publishes 15 foreign language editions and has a total of more than 1,000,000 copies in circulation worldwide. Its website - www.SciAm.com - is viewed by 1.7 million visitors per month. DPCI worked with Scientific American to understand its business and workflow processes associated with centrally managing all of its editorial content, including text, illustrations and photographs. It also identified a strategy to manage digital rights, permissions, accessibility and repurposing of all content which includes years and volumes of magazine issues.

As part of the process, DPCI put together a matrix of questions which Scientific American presented to a number of vendors to determine how the products would address the publication's editorial and production needs. DPCI worked with Scientific American to manage the entire selection process, including product demonstrations and review of vendor legal agreements.

"DPCI clearly identified the exact digital asset management needs and specifications required by our editorial and production departments," explained Roger Hirschkind, Director of IT at Scientific American. "Their experience in publishing and technology expertise in digital asset management helped us not only identify the appropriate vendor, but ensure it would support our ongoing business initiatives."

Analyzing the information from the vendor RFPs, Scientific American selected Canto Cumulus digital asset management software. The Cumulus product provided the best match to support the publication's editorial and production departments and their respective workflow processes. With Cumulus in place, Scientific American has the capability to centralize all aspects of their digital content and utilize the system to monetize their vast catalog of editorial.

"We have created a standard protocol for digital asset management procurement that makes it easier for our clients to match their needs to available products on the marketplace," stated Joseph Bachana, President and Founder of DPCI. "Above all, the process is designed to allow companies like Scientific American to make more objective decisions about which solution fits best for its user community and also tie in with the organization's technical and budgetary constraints."

About DPCI
DPCI (http://www.databasepublish.com) is an interactive technology agency that delivers integrated content management solutions for organizations that need to deliver information and content across a range of channels. DPCI helps customers design and deploy Web Content Management Systems, Digital Asset Management, Multi-Channel Publishing, Portals, and Workflow Management solutions, as well as other custom development applications and projects. DPCI serves customers throughout the United States, including Hachette Filipacchi Media U.S., Comcast Cable Corporation, Hanley Wood, and Nielsen Business Media.

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