NetBlender Introduces Technology that Connects iPhones to Blu-ray Disc Content
Called "BD Touch," NetBlender's new technology enhances the capabilities of BD Live by enabling two-way communication between a Blu-ray player and Apple's iPhone and iPod Touch.
Alexandria, VA (PRWEB) April 10, 2008 -- NetBlender today announced a new Blu-ray Disc technology that allows iPhones and iPod Touch devices to interact with content on a Blu-ray disc. Called "BD Touch", the technology leverages the network connection built into Blu-ray players and the WiFi connection on the iPhone to create two-way communication between the devices. Video, audio, text, and player commands can be transferred via the connection.
"Having spent the past decade building interactive video products we are thrilled to bring together two of the most interactive consumer products ever created with BD Touch," said John Harrington, NetBlender CEO. "We began R&D on integrating the two devices right after I experienced the iPhone Multi-Touch interface for the first time."
BD Touch connects the 10 foot experience of the large screen home theater with the mobile experience offered by the iPhone. The sophisticated UI of the iPhone enables unprecedented user interaction when compared to any other handheld device. BD Touch applications can take advantage of the iPhone's geo location features, 3D sensors and QWERTY keyboard. BD Touch features will work on any BD Live-enabled Blu-ray Disc player such as the PlayStation 3.
Search and e-commerce possibilities related to movie content abound when two-way communication between the iPhone and the content being displayed on a Blu-ray player is enabled. Other implementations of BD Touch will include:
- Pushing digital copies of movies to an iPhone from the Blu-ray disc menu.
- Automatically cataloguing a viewer's Blu-ray disc collection and providing movie suggestions
- Displaying trivia and extra information about a movie in sync with the movie's playback
- Turning existing Blu-ray discs into games that use the iPhone as the game controller
"BD Touch is another great example of NetBlender's thought leadership in the professional Blu-ray authoring market," said Jeff Hastings, President and GM Corel Digital Media. "We are pleased that NetBlender's DoStudio, which incorporates Corel's PureHD Multiplexing technology, is continuing to expand the creative possibilities for next generation media professionals."
"By releasing the BD Touch SDK to the iPhone developer community we're excited to see creative possibilities for Blu-ray interactivity flourish," said Denny Breitenfeld, NetBlender CTO. "The BD Touch framework is built into our Blu-ray disc authoring solution, DoStudio, so Blu-ray authorers at every level of the industry will be able to take advantage of these exciting new applications on their discs with point and click ease."
The BD Touch SDK provides a complete specification for sending and receiving data between a BD Touch compatible Blu-Ray disc and an iPhone/iPod Touch. Using the SDK, developers can create free or commercial applications on a Mac just like they do now for iPhone applications. The SDK is open to the public and BD Touch applications can be distributed in the same manner as other iPhone applications according to Apple Corp.'s EULA.
Information about BD Touch and the BD Touch SDK can be found at http://www.netblender.com.
About NetBlender:
NetBlender (www.netblender.com) was founded by a team of veteran producers of interactive media. The company creates platforms for the seamless blending of static and real time content in which each device performs its optimal role, resulting in the most enriching viewer experience. NetBlender strives to provide technical and practical leadership in the emerging new media universe.
About DoStudio:
DoStudio Authoring Edition (DSA) is the ideal Blu-ray tool for DVD authorers who are making the transition to Blu-ray disc. Rather than simply map a tool to the BD spec, DSA maps the DVD authoring workflow to Blu-ray disc creation. DSA is a complete BD-ROM spec authoring application with BD multiplexing, BDCMF formatting, AACS encapsulation and more. DSA's plugin architecture allows BD authorers to incorporate third party BD-J functionality in their discs with ease.
About Corel PureHD Multiplex Technology:
Corel's PureHD Multiplex Technology delivers a complete end-to-end high definition video content solution for optimum quality with minimum post production interruption. The technology streamlines the process of capturing high definition content and maintains crisp content quality at every stage - editing, authoring and final production. Working in conjunction with NetBlender's DoStudio advanced layer technology, videographers and production teams can easily add a new level of interactive features that consumers are coming to expect in their Blu-ray movies.
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