Carrageenan™ Personal Lubricant Celebrates Canadian Launch

DreamBrands, Inc. to launch G Stimulating Lubricant™ in the Canadian marketplace

Phoenix, AZ (PRWEB) April 17, 2008 -- Natural, silky, smooth, sensual ... Carrageenan™, the fastest growing personal lubricant in the United States, is making sex fun again for Canadians since its recent introduction in Canada's top retail stores. Carrageenan™ is formulated to help women "defy maturity," especially after the age of 40 when healthy aging and sexual wellness becomes more challenging. DreamBrands, Inc., a company dedicated to creating innovative, healthier and more natural alternatives for the mature consumer, introduced Carrageenan™ into the Canadian marketplace in August 2007.

Thanks to an aggressive marketing campaign and rave reviews from consumers and the press, Carrageenan™ is debuting in over 2,500 Canadian retail outlets including Shoppers Drug Mart/PharmaPrix, Katz/Drug Trading, Loblaws and Zeller/HBC; with distribution through chains including London Drugs, SaveOn, Safeway, Wal-Mart, Pharmasave and Jean Coutu and coming soon Uniprix in Quebec. With the support of what's being called a "seductively innovative" ad campaign in popular women's magazines including Glow, Flare, Chatelaine and Canadian Health and Lifestyle, Carrageenan™ sales are anticipated to follow the same trend of success as in the United States, where the product has already celebrated a 600% increase in sales.    

Developing sexual wellness products designed to truly meet the needs of women is far more complex than developing similar products for men. Comprehensive consumer research clearly directed us to create multiple solutions with an emphasis on incorporating natural ingredients to replace chemical ingredients

Unlike other personal lubricants that are chemical-based, messy and/or sticky, Carrageenan™ personal lubricant is formulated specifically to mimic a woman's natural lubrication. Free of potentially irritating and synthetic ingredients like silicone and glycol (found in most other leading brands of personal lubricants), Carrageenan™ is formulated with women's personal health as the #1 priority and made with its namesake ingredient carrageenan, a marine red algae extract. Carrageenan™ is also water soluble, long lasting, odorless, pH balanced, moisturizing and non-staining.

A frustrating lack of natural personal lubricants in the Canadian market was the inspiration that led to the development of Carrageenan™. The ingredient carrageenan was chosen specifically for its exceptional lubricating properties. Its silky texture is "sensual to the touch" without being sticky, making lovemaking a longer, more pleasurable experience for both men and women. "Until now, synthetic options have dominated the marketplace. Having interviewed hundreds of women who experienced some of the challenges of menopause, they are excited about the product availability of Carrageenan™ in the Canadian market. The response has been very positive and sales have been exceeding expectations," says DreamBrands, Inc. Chief Scientist Cecile Kehoe.

And Canadian women have responded very positively to Carrageenan™ for a number of reasons, including: pre and post menopausal women find they need the support of a personal lubricant because hormone-related changes have a natural drying effect on body tissues (on everything from the skin to genital fluids); and sexually active people of all ages can benefit from a personal lubricant, especially with the use of condoms for safe sex. Even pre lubricated condoms don't provide proper glide needed for comfort, making Carrageenan™ the perfect accompaniment.

Carrageenan™ Regular and Warming is available in 4 oz. bottles at leading pharmacies throughout Canada and online at OceanusBrands.com.

Expanding Product Line of Female Sexual Health Products in Canada
DreamBrands, Inc. will launch G Stimulating Lubricant™ in the Canadian marketplace by fall of 2008 as a line extension to the Carrageenan Personal Lubricant suite of products. G is an all-natural topical lubricant made with carrageenan that enhances female sexual pleasure, heightens arousal, improves female sexual sensation and helps decrease symptoms associated with female sexual dysfunction. It is a non-prescription formulation that provides silky smooth female lubrication. The result: an exceptional lubricating formula that raises foreplay to a whole new level.

G is a blend of natural ingredients, such as niacin, arginine and evening primrose oil that help increase blood flow to the clitoris. In addition, G is formulated with menthol that creates a warming, tingling, and stimulating sensation. These ingredients work synergistically to provide powerful sensations in a woman's body and with improved sexual stimulation there is an increased opportunity for a woman to achieve orgasm. G is available online at Oceanusbrands.com.

DreamBrands, Inc. Meets the Diverse Needs of the Female Sexual Wellness Market

The female sexual wellness market is rapidly growing and will continue to expand. Why? The market for pharmaceutical and over-the-counter products has become a commercially attractive sector for a number of reasons, including aging demographics, as well as, an increasing awareness in healthy living. In summation, the market for female sexual wellness products is poised for expansion. The size of the market was first highlighted by the landmark sex survey published in the Journal of the American Medical Association (JAMA) and the key findings found that sexual problems affect 43 percent of women compared to 31 percent of men in the United States. It has been a decade since the launch of Viagra® and since then a myriad of companies has unsuccessfully created products for the women's market. Rather than creating a "one-size fits all approach" to enhancing intimacy for women, DreamBrands, Inc. has successfully launched two alternatives to address the more diverse needs of women.

"Developing sexual wellness products designed to truly meet the needs of women is far more complex than developing similar products for men. Comprehensive consumer research clearly directed us to create multiple solutions with an emphasis on incorporating natural ingredients to replace chemical ingredients" notes Cecile Kehoe, the lead scientist at DreamBrands, Inc.

DreamBrands, Inc. has developed its Canadian product offerings to address two common sexual health issues of concern to women: (1) Carrageenan Personal Lubricant to address vaginal dryness; and (2) G Stimulating Lubricant to address low sex drive and low sexual libido. These formulations meet the needs common among Canadian women, as reflected by national surveys that indicate that 33 percent of women suffer from occasional or regular low sex drive or libido and nearly 25% of women suffer from occasional to regular vagina dryness.

About DreamBrands, Inc.

Carrageenan Personal Lubricant™ and G Stimulating Lubricant™ are developed by DreamBrands, Inc., a Phoenix based personal care products company dedicated to the development of natural personal care products for men and women 40-plus. The company's CEO, Gary Kehoe, is a seasoned entrepreneur and nationally renowned expert on product innovation, prototyping and new product launches. He has successfully formulated more than a dozen consumer products that have become household names for companies such as Nabisco, Wm. Wrigley Jr. Company and Gum Tech. He is an inventor or co-inventor on more than 20 U.S. patents. In 2006, DreamBrands, Inc. launched Carrageenan™, a silky, smooth, all-natural personal lubricant designed to mimic a woman's natural lubrication. Carrageenan is extracted from pure, natural red algae and offers an attractive alternative to the traditional synthetic, chemical-based solutions of the other leading lubricant products. All products are available online at: www.oceanusbrands.com.

Media Contact:
Jonathan Hall
DreamBrands, Inc.
602-354-7640

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