HDTV Industry CEO and Publisher Warns Consumers not to be Fooled into Buying an HDTV

Consumers must arm themselves with facts so as not to be duped during the frenzy over the government mandated digital transition

Portola, CA (PRWEB) April 17, 2008 -- The Chisholm Network's (http://www.ProjectorCentral.com; http://www.HDTVSolutions.com and http://www.BigScreenForums.com), success derives from the critical consumer information it provides to those researching the projector and HDTV industries. A commitment to public service spurred Chisholm to utilize its resources to educate consumers about the Feb 2009 government mandated switch to digital television. Chisholm has also identified that the government's campaign may be used as a sales tool for some retailers anxious to sell flat screen HDTV's to those who don't necessarily need them.

"Out of fear and misinformation, consumers, may be misled by retail sales reps and ambiguous marketing campaigns into thinking that they must buy an HDTV or lose their over the air television broadcasting when the DTV transition takes place," says Dave Dicklich, Chisholm CEO. "The reality is that if you subscribe to satellite or cable services, this transition will not affect you. Likewise, if you bought a TV in the last few years and it has a digital tuner (ATSC), you will not notice the change. You will need a converter box only if you don't fall into one of the above categories"

Out of fear and misinformation, consumers, may be misled by retail sales reps and ambiguous marketing campaigns into thinking that they must buy an HDTV or lose their over the air television broadcasting when the DTV transition takes place

The government has set up a website and phone number 1-888-DTV-2009 at which consumers can apply for a $40 coupon to cover some of the cost of a converter box. The important thing to for consumers to remember is that they don't need a high definition TV (HDTV) to accommodate this transition. An HDTV is only necessary if they want to view the digital programming in "high definition."

It is a fact that on February 17, 2009, network analog broadcasts will cease forever and leave 15-20 million Americans who do not take action effectively left "in the dark." It is critical that all consumers become informed, understand their options, and are not hoodwinked into spending their money on systems they do not necessarily need.

For an easily understood explanation of the DTV transition and all matters pertaining to the high definition experience, visit http://www.hdtvsolutions.com/dtv_transition.htm

About the Chisholm Network
The Chisholm Network covers all large area video displays providing services to buyers, sellers and manufacturers. ProjectorCentral.com;HDTVSolutions.com.BigScreenForums.com are industry renowned for providing up to date information and critical evaluation of emerging technologies and current offerings in the video display industry. Chisholm is trusted as the only unbiased comprehensive interface for side by side product comparisons anywhere.

Contact:
Elizabeth Dourley
Director of Marketing
The Chisholm Network
206-817-9082
www.ProjectorCentral.com
www.HDTVSolutions.com
www.BigScreenForums.com

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