Earth To America... Are You A Carbon Bigfoot?
The Biggest Loser’s Jillian Michaels, Barnes & Noble, JetBlue, Local.com, Apollo Alliance, Vespa Scooters, U.S. Postal Service, Reuters, University of Phoenix, Rock the Vote, OfficeMax and more; join EarthLab.com to drive 1 million people to identify their carbon footprint!
Seattle, WA (PRWEB) April 17, 2008 -- The EarthLab Foundation (www.earthlab.com) a leading online environmental community today announced the launch of the 2008 Earth Day Challenge to be held through the month of April. The Earth Day Challenge calls on consumers nationwide to visit Earthlab.com and participating partner web sites to identify their carbon footprint, then, commit to beginning to embed green in their lives – with the goal of reducing their Carbon Footprint by 15% through 2008.
“This is an exciting time, the thirst for knowledge and information around the green movement and the environment is at an all time high” stated Anna Rising, Executive Director of the EarthLab Foundation, “we’re pleased to have aligned with so many top tier partners, committed to creating awareness in support of the environment. As individuals, committing to adopting solutions is an important first step in raising personal awareness and reducing our carbon footprints. Each of us must also demand that our leaders make policy changes to solve the climate crisis."
EarthLab came into prominence last summer, powering the Carbon and Lifestyle Calculator for the series of Live Earth concerts staged throughout the world on 07.07.07. The EarthLab calculator has since become the most widely used carbon calculator in the world, with over 1.75 million people receiving their carbon footprints. The personalized Carbon and Lifestyle Calculator is a unique three-minute survey that generates a carbon footprint score (ECP Score). Users save their score, then track their progress over time as they incorporate changes in their life to reduce their carbon footprint while developing their own personal green strategy. In addition, users can compare their personal results to average ECP scores by city, state, and even country.
In addition to the opportunity to heighten awareness leading to a reduced footprint, EarthLab is featuring a “Living With Ed” sweepstakes. The grand prize winner will be whisked off to Hollywood, CA to spend the day with Actor and committed environmentalist Ed Begley, Jr. The sweepstakes coincides with the release of “Living Like Ed”, Ed Begley Jr’s newest book and “Living With Ed”, Season One DVD of Ed’s HGTV television show.
Anyone can calculate and understand their personal environmental impact with EarthLab’s free Carbon and Lifestyle calculator now available at www.earthlab.com
AND, at participating partner sites <see attached list>:
About EarthLab.com - The EarthLab Foundation
EarthLab.com is a leading climate crisis community that provides a practical guide to green living through community interaction, exclusive environmental news, advice from experts and key analysis. EarthLab features a personalized Carbon Calculator, the first Carbon and Lifestyle Calculator of its kind - a unique three-minute survey that generates a carbon footprint score (ECP Score), which members can then save, work to reduce and track their success over time - as a member creates their own personal green strategy.
EarthLab was founded by internet community pioneer and social entrepreneur Duane Dahl who maintains the belief that technology has the power to make a positive, long-term contribution to solving the world’s environmental challenges through education and localized analysis.
EarthLab has forged partnerships with numerous world-class brands and organizations including the Alliance for Climate Protection, chaired by Nobel Peace Prize winner and former Vice President Al Gore, Live Earth, SOS – the movement for a climate in crisis, Vespa Scooters, Hearst / The Daily Green, The Prime Time Emmy’s, Leo DiCaprio’s, The 11th Hour, Dell Computers, eSurance, Terremark Worldwide, world-class chef and restaurateur Mario Batali and The Carbon Challenge, an international sailing team preparing for Volvo Ocean Race 2008-09 and The America's Cup.
The EarthLab Foundation is a 501(c)(3) nonprofit organization headquartered in Kirkland, Washington. The foundation provides functional outreach and reverse research and educational efforts in part through EarthLab.com.
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