Stella Artois Renews Multi-faceted Sponsorship Deal With Film Movement

Stella Artois extends its Level of Sponsorship with Leading Distributor of Independent and Foreign Films, Film Movement.

New York, NY (PRWEB) April 22, 2008 -- Film Movement (http://www.filmmovement.com), the North American film distribution company that brings first-run, award-winning independent and foreign films to fans all across the country, announced today Stella Artois's sponsorship renewal. The multi-faceted sponsorship deal integrates the Stella Artois brand into Film Movement's various distribution channels including Film Movement's very own VOD service, Film Festival On Demand.

The announcement was made today by Film Movement's Vice President of Business Development, Meghan Wurtz and Busch Media Group's Manager, Media Planning Sabina Ahmed. Stella Artois is the exclusive beverage advertiser. Currently, Film Movement intends to identify and join forces with like-minded consumer brands interested in establishing a long-term relationship with Film Movement.

Film Movement Quote:
"Stella Artois is perfectly aligned with Film Movement's mission, because both brands share a passion for bringing the highest quality in independent and foreign films to a wider U.S. audience. Film Movement is thrilled to have Stella Artois on board as a partner!" said Adley Gartenstein, President of Film Movement.

Stella Artois Quote:
"This affiliation just makes sense," said Chris Auberry, U.S. brand manager for Stella Artois. "Film Movement's various distribution channels combined with our support of premiere film events will help us extend our message to a discerning group of consumers - the kind of consumers who expect and appreciate the finer things in life."

VOD Presence
Film Festival on Demand, a nationwide Free Video On Demand (VOD) channel is sponsored (presented) by Stella Artois and is currently being carried in more than 8 million homes by DirecTV, Cox, Verizon FiOS TV, Comcast Washington, Mediacom, Armstrong and Bresnan Communications. The VOD presence is expected to grow to 24 million in 2009. Stella Artois showcases a spot prior to every Film Movement feature film and short film featured on Film Festival on Demand.

DVD Presence
Every film distributed by Film Movement includes a Stella Artois Presentation Credit and logo as well as a Stella Artois spot.

Theatrical Presence
At each Film Movement theatrical release and theatrical premiere party, Stella Artois receives significant brand presence.

About Film Movement
Launched in 2003, Film Movement is a full-service North American distributor of award-winning independent and foreign films, based in New York City. Film Movement has released more than 120 feature films and shorts from 27 countries on six continents, including top prize winners from Sundance, Cannes, Venice, Toronto, Berlin, Tribeca and other prestigious festivals. Film Movement releases its films through many different distribution channels, including theatrical, non-theatrical, home video, television outlets (such as Sundance Channel, IFC, Showtime, and its very own video on demand channel--Film Festival On Demand) and also In-flight Entertainment on Continental Airlines. For more information, please visit www.filmmovement.com.

About Stella Artois
Stella Artois traces its origin back to 1366 to a brewery called Den Hoorn, located in Leuven, a town just outside of Brussels. In 1717, master brewer Sebastian Artois purchased the brewery and renamed it to his namesake. The Artois Brewery created a special brew to celebrate Christmas and named it Stella (Latin for star) for its exceptional clarity. Today, Stella Artois is the gold standard for Belgian lagers with its distinctive flavor and spicy hop character.

Imported and distributed in the United States by Anheuser-Busch, Inc., Stella Artois launched a redesigned Web site in 2007 that further strengthened the brand's ties to the film industry. The site opens with a short film titled La Bouteille, which serves as navigation for the site, and features a series of film vignettes that tell the Stella Artois story. The site can be found at http://www.stellaartois.com

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