Can The Publishing Industry Be Saved? Yes -- Personalized Print Media Comes to the Rescue!
Traditional print media is seemingly everywhere in retreat as the Internet eats away at the value generated by conventional publishing models. A new patent offers promise to turn the tide with process and technology solutions for customized and personalized print media.
Houston, TX (PRWEB) May 22, 2008 -- The United States Patent Office has issued patent number 7,375,838 entitled "Method and System for Customized Print Publication and Management", to ManyWorlds Inc., the leaders in the development of adaptive Web-based systems and processes. This patent addresses, for example, the ability to efficiently and effectively generate magazines that are personalized for readers, and enables ManyWorlds to uniquely deliver the adaptive capabilities the publishing industry needs for long-term economic viability.
ManyWorlds' patented adaptive print media solutions support the automatic and intelligent selection of content and lay-out of print media based on inferred affinities between print media recipients and individual items of content, as well as affinities among candidate content items. Importantly for bolstering the revenue models of publishing businesses, the personalized content can include advertisement choices, which provides print media with type of targeted, high value advertising model previously only possible with Internet applications.
"We are proud to be able to deliver the means for publishers to effectively fight back in what has been perceived by many as a hopeless battle for long-term share of readers versus purely on-line media," said lead inventor and ManyWorlds CTO Naomi Moneypenny. "It is the convergence of the capabilities of the core elements of ManyWorlds' adaptive knowledge network technologies, coupled with today's powerful and highly flexible digital press technology, that now makes customized, very short run print media not only possible, but an imperative. Digital paper offers even more opportunities for the 'print experience' coupled with true personalization."
Publishers should contact ManyWorlds for details on how to implement this publishing model of the future for their media right now!
About ManyWorlds Inc.
ManyWorlds (www.ManyWorlds.com) helps leading businesses grow. ManyWorlds' delivers to its clients advanced business strategy advice and R&D, adaptive knowledge networks systems, and state-of-the art design and implementation of business growth processes, including adaptive processes. Headquartered in Houston, TX, ManyWorlds delivers value to companies all around the world. Visit our business thought leadership site at ManyWorlds.com or corporate site at http://about.manyworlds.com.
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