Assisted Living Providers Find Internet is a Productive Supplement to Traditional Marketing Channels
ElderCarelink reports increased participation by assisted living facilities as Baby Boomers turn to Google and Yahoo to find eldercare residences for their aging parents.
Ashland, MA (PRWEB) September 12, 2006 -- The number of assisted living companies that are expanding their marketing efforts to include internet applications is growing rapidly. ElderCarelink, a national internet-based referral service for individuals and families in search of eldercare solutions, has seen a dramatic rise in the number of facilities applying for participation in their network of qualified providers. From 2005 to 2006, ElderCarelink has seen the application rate for senior care and assisted living residences increase by 90%. This trend reflects a recent change in acceptance among this provider group as they search for new sources of residents.
Until recently, small to mid-size assisted living companies including residential care homes relied on traditional marketing vehicles, such as print advertising, direct-mail, and brochures. Many assisted living communities do not even have websites, or have just recently launched one. As more families -- particularly baby-boomers -- are using search engines like Google and Yahoo to find resources, a growing number of assisted living centers recognize the need to reach this growing client base online.
At ElderCarelink, the nation’s leading internet eldercare referral service, over 50% of the referral requests received are from people searching for placement in an eldercare residence. “The increasing demand coupled with a growing use of search engines as a means of locating choices, has created a perfect storm for those providers ready to take advantage of those conditions,” said ElderCarlink CEO Robert F. Brooks. “We anticipate that the trend will continue for the next several years, making it very important for assisted living facilities to establish viable marketing channels through this medium,” he said.
The ElderCarelink provider network is currently open to new applicants and the company is recruiting high quality facilities and service providers nationally. “We match thousands of families every month, but we still have areas that remain under-covered”, added Brooks. “We receive thousands of inquiries from all over the country each week, and we are striving to match each request with two to four providers that can meet their particular needs.” Providers who are interested in becoming part of the ElderCarelink network, including assisted living facilities, nursing homes, and home health care providers, can apply on-line at the company’s website.
About ElderCarelink
ElderCarelink, a leading provider of qualified lead generation services within the eldercare industry, assists families in finding a multitude of senior services, including assisted living, nursing homes, adult day care, private duty nursing, care management and homecare in all 50 states. More about finding eldercare assistance or joining our network of providers can be found at www.eldercarelink.com.
Robert F. Brooks
Chief Executive Officer
ElderCarelink
190 Front Street, Suite 201
Ashland, MA 01721
508-881-3440
www.eldercarelink.com
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See the original story at: http://www.prweb.com/releases/2006/09/prweb436398.htm
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