Eyespot and Tremor Media Partner to Deliver Advertiser-Friendly Social Media
Eyespot unites viral power of user generated content with brand generated video to transform interactive media campaigns.
San Diego, CA (PRWEB) May 17, 2007 -- Eyespot (http://www.eyespot.com) and Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced a partnership that enables content owners to turn video mashups into revenue streams. As a result, brands can harness the unmitigated viral power of user generated content (UGC) that is advertiser-safe and approved by leading companies in the entertainment industry.
With this new partnership, content owners can harness the potential to drive revenue from the virtually limitless energy of social media, supplying pictures, audio, and video from media catalogs while offering users the control over their media usage that they desire.
Eyespot’s user-friendly, browser based video mashup platform creates a compelling experience for users to play with their favorite media and create something new to distribute to friends, family, and fans. Social media is increasingly becoming a critical tool for movie, music, sports and advertising campaigns as users spend more time with online media than traditional broadcasting. The interactive activity is no longer merely promotional but can serve as a product in and of itself.
“Eyespot and Tremor came together to address the gap that existed in the social media movement. Until today, there was a great divide between user generated content and brand safe content. As social media transforms the landscape, this offering will prove to be a significant step in taking interactive media campaigns to a more meaningful and compelling level,” said Jim Kaskade, CEO and co-founder of Eyespot.
Tremor Media’s advertising network will be fully integrated into Eyespot’s platform providing in-stream video advertising opportunities. Tremor delivers in-stream ads and will deliver :5 to :15 ads for pre-roll, mid-roll and post-roll. Tremor Media recently announced their own initiatives to deliver shorter advertising associated with short form and user generated content, ensuring a better user experience while providing a fair value exchange for the user.
“Eyespot’s end-to-end system solves the rights management requirements for catalog owners and sponsors that our advertisers need when associating their brands with user generated content and social media,” said Jason Glickman, CEO of Tremor. “Eyespot allows their users to consume, control and manipulate their online media in a way that provides high value and eliminates risk to brands while delivering an exciting and engaging experience for users.”
The combined offering of the two companies is being deployed across the Eyespot platform, which is comprised of a growing number of leaders in digital media who recognize the marketing power of the prosumer. Media companies can now manage their own campaigns, including their professionally produced content, while leveraging the social magnifier of UGC injected by individual influencers.
About Eyespot
Eyespot’s browser based solution fosters creativity and discovery while empowering consumers to play with copyrighted media without having to download clunky software or learn new skills. The drag and drop editing application allows anyone to upload, remix, and create new video from the community’s vast pool of popular and legally-accessible content ranging from movie, television, and music clips or from user generated content. The company has been selected as a trusted partner by many of today’s most compelling brands and media entities, including Paramount Pictures, NBA, Jive Records, among others. Eyespot can be found on the web at http://www.eyespot.com.
About Tremor Media
Tremor Media is a leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 500 top-tier publisher sites with more than 75 million unique visitors per month. Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com
Contact:
Corey Kronengold (For Tremor Media)
ckronengold @tremormedia.com
646-278-7417
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See the original story at: http://www.prweb.com/releases/2007/05/prweb527303.htm
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