HP Brings CARE 'I Am Powerful' Campaign to Life at United Nations
HP Designjet printers document CARE’s worldwide humanitarian work.
Palo Alto, Calif. (PRWEB) February 13, 2007 -- HP today announced it is celebrating the humanitarian work of CARE by sponsoring “I Am Powerful: A Celebration of Women’s Potential,” a compelling photo exhibit currently on display at the United Nations headquarters in New York through March 31.
The exhibit comprises more than 50 breathtaking images, each of which was produced with the new HP Designjet Z3100 Photo Printer series – the latest addition to HP’s portfolio of professional photography printers. The stunning display of color, black and white, and sepia images is aimed at raising awareness of CARE’s “I Am Powerful” campaign.
“HP is pleased to use its innovative printing technology to showcase the remarkable work CARE is doing throughout the world,” said Walt Sledzieski, manager, Large Format Business Unit, Imaging and Printing Group, HP. “We are delighted to expose new audiences to CARE’s work to empower women in the fight against poverty, while also demonstrating HP’s excellence in professional photo printing.”
The sponsorship extends HP’s relationship with CARE, which began in 2006 through a global photography program in which HP sent five photographic teams, each composed of one renowned photographer and an advanced photography student, to travel to different regions of the world to highlight the groundbreaking work of CARE’s “I Am Powerful” campaign. The images taken during the expeditions are featured in the “I Am Powerful” exhibit.
“The United Nations exhibit gives CARE a tremendous platform for a call to action to people in the U.S. to address global poverty,” said Deb Neuman, senior vice president, External Relations, CARE. “It is a fitting venue to illustrate how women are disproportionately impacted by poverty, but also uniquely capable of being conduits for change within their families and communities.”
The exhibit also features “Women Empowered,” an exhibition and book by internationally acclaimed photographer Phil Borges, who began documenting CARE’s humanitarian work in 2004 and participated in the photo shoot for the HP and CARE program.
“The partnership between HP and CARE has elevated the ‘I Am Powerful’ campaign to great heights, and was I thrilled to have an opportunity to work with HP on the launch of 'Women Empowered' at the UN,” said Phil Borges. “I was ecstatic to see the quality and accuracy of the prints that came off the HP Designjet Z3100 photo printer. This HP technology is helping us tell the stories of women from around the world.”
The HP Designjet Z Photo Printer Series, offered in 8-ink and 12-ink models, expands HP’s professional printing portfolio for creative professionals with an automated, intuitive experience in image reproduction. Combining HP Vivera pigment ink technology and the industry’s first-ever embedded spectrophotometer,* the HP Designjet Z Series produces exquisite, museum-quality photographs and delivers unprecedented photo permanence – up to 200 years** – on a wide variety of media.
About CARE
CARE is a leading humanitarian organization fighting global poverty. Last year, CARE programs improved the lives of more than 45 million people in 70 countries. CARE tackles underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, CARE places special emphasis on working with women to create permanent social change. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. To get involved, please visit www.care.org.
About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $91.7 billion for the four fiscal quarters ended Oct. 31, 2006. More information about HP (NYSE: HPQ) is available at www.hp.com.
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- Utilizing Eye-One Color Technology from GretagMacbeth/X-Rite, the HP Designjet Z Series printers feature the industry’s first built-in spectrophotometer to enable streamlined, automated color management regardless of changing environments.
** Display permanence rating by Wilhelm Imaging Research, Inc. on a range of HP creative and specialty media. For details: www.hp.com/go/supplies/printpermanence.
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
2/2007
Editorial contacts:
Reade Tidwell
Porter Novelli for HP
+1 404 995 4547
Allen Clinton, CARE
+1 404 979 9206
HP Media Hotline
+1 866 266 7272
www.hp.com/go/newsroom
Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304
www.hp.com
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