LeadLogix, Inc. Announces Hiring of Three Former Cobalt Group Executives
Tim Weaver, Jagdish Rajan, and Steve Pace join recently formed Automotive Digital Marketing Company.
Sunnyvale, CA (PRWEB) November 2, 2007 -- LeadLogix, a start-up focused on automotive digital marketing, has hired former Cobalt Group executives Tim Weaver, Jagdish Rajan, and Steve Pace. They join the executive team headed by Tom Mohr, LeadLogix President and CEO. “We are pleased to have such an experienced team joining LeadLogix,” says Mohr. “These are the guys that helped take Dealix from a fledgling start-up to an $80M business.”
LeadLogix, A Premier Digital Marketing Agent for Automotive Dealers
Internet dealers face two key problems: how to get back to Internet leads with a rapid, relevant response; and how to provide effective follow-up if the consumer chooses not to buy right away.
With LeadLogix, dealers can intelligently respond to leads in 5 minutes every time—with a quote or a relevant query, depending on the dealer’s communications strategy. Then, the dealer can maintain a personalized dialogue with the customer for up to 90 days-- without adding salesperson hours. Further, LeadLogix gives dealers access to all the analytics they need to effectively manage their Internet department-- all in one place.
LeadLogix starts off right with SmartSTART, the product that enables dealers to provide consumers with fast, relevant, intelligent responses within 5 minutes of leads arriving in your system. With SmartFOLLOW, dealers can execute world-class, data-driven digital marketing campaigns that are timed perfectly based on the actual dynamic between consumer and dealer. With SmartDATA, a dealer will have Internet department performance metrics in one location.
“The Internet has redefined the way people buy cars and with this team, LeadLogix will provide solutions that help dealers improve their process for managing Internet prospects, “ says Mohr. “Our system integrates directly with the dealer’s existing systems so there’s no need to switch your CRM system or change your sales approach.”
Executive Team
Tom Mohr is the President and CEO of LeadLogix. He brings a rich senior leadership background in digital media and the automotive marketplace. Mohr was President of Knight Ridder Digital where he was responsible for digital assets of the second largest newspaper company in the US (digital revenues: $150M). He was also a board member of the parent company of Cars.com and Apartments.com, as well as CareerBuilder.
Tim Weaver joins LeadLogix as VP, Product and Business Development. Previously, Tim was Vice President, Marketing and Business Development for the Dealix Division of the Cobalt Group where he oversaw customer acquisition partnerships, business development efforts, consumer online marketing, and product management.
Jagdish Rajan joins LeadLogix as VP, Technology. Previously, Jagdish was Vice President, Engineering for the Dealix Division of the Cobalt Group where he led the development of Dealix’s Lead Trading Platform, Lead Scrubbing, and Lead Distribution Systems.
Steve Pace joins LeadLogix as VP, Sales. Previously, Steve was VP, Sales for the Dealix Division of the Cobalt Group where he grew new car lead revenue from $14M to $66M, achieving annual growth rate of 120%.
About LeadLogix
LeadLogix, a start-up headquartered in Sunnyvale, California, provides rich and engaging digital marketing solutions that help dealers sell more cars. The company was incubated on the premises of Toyota Sunnyvale, a Top-25 Internet dealership and is venture funded by GRP Partners. Adam Simms, General Manager at Toyota Sunnyvale, co-founded the business with Mohr in March 2007. For more information, visit www.leadlogix.net.
Contact Information:
Timothy Weaver
Email: tweaver @ leadlogix.net
Phone: 408-656-9842
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