ProSiebenSat.1 Media’s International Channel Signs Agreement with Global Advertising Strategies for Rights to Its Exclusive Multicultural Platform
Global Advertising Strategies named ProSiebenSat.1 Welt’s exclusive U.S. market advertising agent.
New York, NY (PRWEB) May 23, 2007 -- To maximize revenue by reaching millions of new American immigrants and other untapped markets, ProSiebenSat.1 Welt has signed an agreement with leading multicultural advertising agency Global Advertising Strategies to use its Multiplatform Multicultural Programmer Platform (MMPP). ProSiebenSat.1 Welt is owned and operated by Germany’s largest TV group, ProSiebenSat.1 Media AG. The agreement calls for Global Advertising Strategies to be ProSiebenSat.1 Welt’s exclusive advertising agent in the United States. Terms of the agreement were not released.
The agreement, which goes into effect today, is the latest validation of the breakthrough MMPP business model. MMPP is a Web interface with a proprietary booking and reservation platform which allows media planners to research and to create media campaigns across channels and media. As a media seller, Global Advertising Strategies is accumulating advertising rights and space for several dozen networks, including Russia’s Channel One Russia Worldwide, so that it can sell advertising to clients interested in niche markets and in running large scale advertising campaigns for Americans that belong to dozens of ethnic groups. So, an international airline commercial could be broadcast on top 20 ethnic TV channels, aimed at 20 different ethnic groups in the U.S.
“Global Advertising Strategies is unique in its ability to find U.S. and international advertisers for highly specific multicultural niches,” said Jan David Frouman, Managing Director of ProSiebenSat.1 Welt. “We are delighted to be working with a multicultural advertising leader.”
MMPP is part of Global Advertising Strategies’ Multicultural 2.0 , which captures the complex mosaic of different and nuanced cultures. It encompasses a broader range of multicultural groups with significant mass, growth possibilities and buying power beyond Hispanics and African Americans, which have traditionally enjoyed the lion’s share of marketers’ attention. Marketers can certainly appeal to commonalities shared across the mosaic – but they can also hone in and target these groups to great effect.
"We are excited about ProSiebenSat.1 Welt joining the family of multicultural multiplatform programmers that have chosen Global Advertising Strategies as their media seller. With tools like MMPP, expertise and hands on broadcast experience in almost 30 ethnic U.S. markets, Global Advertising Strategies remains uniquely positioned to support such programmers in the most financially attractive manner," said Max Smetannikov, Vice President of Business Development, Global Advertising Strategies.
About ProSiebenSat.1 Welt
ProSiebenSat.1 Welt, the first commercial German-language channel in the US and Canada, offers its subscribers the best programs from Germany’s largest commercial TV network, ProSiebenSat.1 Media AG, which captures nearly 30% of the daily television audience share in Germany. Highlights from Sat.1, ProSieben, kabel eins and N24 include series such as “Der Bulle von Tölz”, comedy hits like Stefan Raab’s “TV Total” and the popular “Genial daneben”. Additionally, news channel N24 offers a special news round-up twice a day. As an exclusive service, ProSiebenSat.1 Welt features three live Bundesliga soccer games with original German commentary every week. The Pay-TV channel is managed jointly by Jan Frouman and Hans Fink. For more information, visit www.ProSiebenSat1Welt.com.
About Global Advertising Strategies
Global Advertising Strategies, headquartered in New York, is a multi-platform, multicultural marketing communications firm with international reach. Global’s capabilities and experience of catering products and marketing messages to the diverse cultural and social identities of consumers worldwide are what make it a market leader. By functioning as a gateway into specifically selected markets around the globe, Global’s analysis, tools and experience helps it to deliver advertising with maximum effectiveness and efficiency. For more information, visit www.ethnicusa.com.
CONTACTS:
Peter Collins
Fleishman Hillard
(212) 453-2395
Max Smetannikov
Global Advertising Strategies
(212) 964-0030
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See the original story at: http://www.prweb.com/releases/2007/05/prweb526759.htm
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