MSA Takes Home Three ADDY® Awards
Kowabunga!® (AMEX: THK), the leading provider of interactive performance-based advertising networks and technology platforms, today announced that its advertising agency, operating under the name MSA, was awarded three prestigious ADDY® awards from the American Advertising Federation, Raleigh-Durham chapter at an awards ceremony held on February 29, 2008.
Clearwater, Fla. (Vocus/PRWEB ) March 4, 2008 -- Kowabunga!® (AMEX: THK), the leading provider of interactive performance-based advertising networks and technology platforms, today announced that its advertising agency, operating under the name MSA, was awarded three prestigious ADDY® awards from the American Advertising Federation, Raleigh-Durham chapter at an awards ceremony held on February 29, 2008. The agency was recognized for all three entries submitted, which featured work from two of their notable clients, UNC Health Care and SUBWAY® restaurants.
MSA received both a Gold and Silver ADDY for television spots that were created for UNC Health Care. The spots featured actual doctors and patients from UNC Healthcare and were part of an integrated campaign designed to reinforce their position as one of the country’s premier public academic medical centers. The Gold winner automatically advances to the regional ADDY award competition.
MSA also received a Bronze ADDY for the SUBWAY® restaurants television spot entitled “Brisket Blow’d Up,” which targeted a non-traditional market for the quick-service restaurant chain. Bold graphics, a rugged, humorous voiceover and savory, warm hues were merged to appeal to the 18 to 30 year old male with a large appetite.
Scott P. Mitchell, president and CEO of Kowabunga!, said, “To be recognized as leaders in the industry with these awards is quite gratifying as we are extremely proud of the work that our team at MSA produces for its clients. Our commitment to providing the highest level of advertising solutions for our clients remains our number one priority across of our advertising platforms.”
MSA was one of more than 75 organizations that submitted nearly 600 entries to this year’s ADDY awards. To view the agency’s award-winning spots, visit the MSA Web site at www.thinkmsa.com.
About MSA
MSA, is a division of Think Partnership, Inc. d.b.a. Kowabunga!® (AMEX:THK). Established in 1991, MSA is a full-service, integrated marketing and communications firm providing traditional and online advertising, audiovisual production, public relations, branding services and mystery shopping. Ranked as the third largest agency in the Triangle region by the Triangle Business Journal, MSA’s diverse client list include UNC Health Care and SUBWAY® Restaurants among others. For more information, contact MSA at (919) 463-9680 or visit www.thinkmsa.com.
About Kowabunga!® Inc.
Think Partnership Inc. is now doing business under the name “Kowabunga!® Inc.” and will seek formal shareholder approval to change its legal name to Kowabunga!® Inc. later in 2008. Kowabunga Marketing Inc. will continue as a subsidiary, operating its affiliate network and related products.
Kowabunga! Inc. is the leading provider of interactive performance-based advertising networks and technology platforms. Kowabunga! provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Kowabunga! also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick AdExchange™, MyAP™, PrimaryAds™, BabyToBee™, Second Bite® and MSA. For more information, visit www.kowabunga.com.
Contact:
Kowabunga!®
Tanya Boggs, Director of Marketing, 727-324-0046, x2170
tanya.boggs @ kowabunga.com
or
ICR Inc.
Ina McGuinness, 310-954-1100
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