Citizens Seize Control of Political Ads on TV
SaysMe TV (www.SaysMe.TV) makes it easy and affordable for individual citizens to make their political views widely known as they select ads of their choice to air on local television.
New York (Vocus/PRWEB ) April 29, 2008 -- Individuals can already share their favorite political videos on YouTube via email and through various social networks. Now, technology empowers citizens to have even greater reach and political influence. SaysMe TV (www.SaysMe.TV) makes it easy and affordable for individual citizens to make their political views widely known as they select ads of their choice to air on local television.
SaysMe, Inc. and Visible World jointly announced a partnership that allows individual consumers to run their own TV advertisements in support of political candidates and issues near and dear to them. Over the past year the companies have forged an alliance that combines SaysMe's viral, e-commerce, and FEC filing web technologies with Visible World's dynamic video customization technology, allowing consumers to select an ad from the SaysMe web site and seamlessly deliver the ad to local cable providers and broadcast stations in most major U.S. markets.
Timing its debut to the highly polarized 2008 elections, SaysMe empowers people to seize control of the airwaves. Now rather than passively writing a check for a candidate or issue, everyone has the power to purchase TV ads, in some cases for as little as $25. Any interested citizen can now simply point and click to select a political or issue TV ad of their choice, choose what network and market they want it to air on, and have the ad automatically customized to feature their name.
"Attaching one's name at the end of a spot lets people proudly voice their opinions to their neighbors or take credit for trying to influence voters in battleground states. Instead of having a campaign contribution in someone else's hands, now you get to choose your own message, network and target market," says Lisa Eisenpresser, Co-Founder and CEO, SaysMe. "Partnering with Visible World on SaysMe.TV has been a dream come true. Our technical teams have put in a great effort to meld technologies and make the consumer's job extremely easy – point, click and change the World."
Tara Walpert, President of Visible World added, "The SaysMe folks are truly visionary. SaysMe could literally change the face of local and national politics as individual citizens take on a more proactive role with great potential impact."
SaysMe's attorney, Bradley Smith of Vorys, Sater, Seymour & Pease, a former Chairman of the Federal Election Commission, added, "SaysMe marks a new dawn for free speech and citizen participation in American Politics."
For more information, go to www.SaysMe.TV.
About SaysMe
Say what you want on TV. SaysMe’s mission is to democratize television and let individuals decide the ads people see on TV. SaysMe’s "Name 3" web service allows consumers to choose their ad, city and channel and say what they want on TV with their own names attached at the end. Producers are encouraged to submit :25 and :55 TV-ready spots and earn royalties. The company counts Intel Capital, Prime Logic, LP, Ashton Kutcher's Katalyst Films, and outdoor media titan, William Apfelbaum, among its investors. SaysMe was founded in 2007 and has offices in Los Angeles, New York and Austin.
About Visible World
Visible World provides a complete, cross-platform solution that enables efficient video customization, data-driven targeting and automated trafficking of video ads on national TV, local TV and online video. Visible World’s intelliSpot™ solution allows advertisers to readily tailor their ad content automatically and in real-time, to reflect the time, location and context in which the advertisements will air. Visible World was founded in 2000 by advertising, production and media veterans and is based in New York, NY.
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