New trueWidget Wednesday: Four New Artists, 41 Songs Now "Up For Grabs" at trueAnthem.com
Modern music label achieves 10 degrees of separation with each trueWidget; bands and brands benefit as fans virally spin new music.
San Francisco, CA (PRWEB) June 25, 2008 -- Curious, Chrissy DePauw, Ryan Huston, and Jypsi are the latest artists to release exclusive new music via a trueWidget from trueAnthem.com.
Early metrics released from trueAnthem exceed 2 million impressions and continue to illustrate an impressive increase in fan exposure - as much as 457 percent - validating the opportunity to monetize a social, online music scene.
"We're enabling artists to further extend their reach within the social network music scene. trueWidgets engage fans from the moment they first grab them, becoming very viral as they pass them along from friend to friend. Out of the gate, we're seeing 10 degrees of separation with each trueWidget grabbed. The result: these breakthrough bands are getting paid for their music and the sponsoring brands are benefiting from a meaningful ride," said trueAnthem CEO Brad Barnes.
The sleek trueWidget and its proprietary technology captures data associated with the widget's total exposure, such as views, listening data, as well as demographics and song downloads. An artist's song can be streamed or downloaded for listening offline, and the fan can choose either a free song with an embedded trueAd or an ad-free version for .99 cents.
For artists, such as those debuting today, trueAnthem brings distribution and syndication to social networking sites. Fans download music and pass it on - adding an entirely new viral dimension and business opportunity for both the artist and the brand.
Sponsoring today's new artist releases are Live Energy drink, 3J Workshop, and Paige Premium Denim. The artists' free downloads contain an eight-second trueAd jingle recorded by the artist. First, the artist announces their name or name of the band, then they announce the title of the song, and finally, the name of the brand.
More on trueWidget New Artist Releases
About Curious
This Los Angeles-based artist is originally from Tel Aviv, Israel. On her way to a solo career, she has written songs for other artists and most recently wrote the song, "Let it Go," performed by Brit and Alex and featured in the movie "Step It Up 2." Curious releases a compilation of
11 songs both from her acoustic album with guitarist Travis Tucker, as well as a few songs from her debut album self-titled "Curious." Grab her trueWidget at www.trueAnthem.com/curious/ and www.MySpace.com/curiousmusic.
About Chrissy DePauw
Los Angeles-based Chrissy DePauw is more than just a voice. DePauw wrote and arranged all
10 tracks on her self-titled debut album. DePauw has performed at prime locations, including The Temple Bar, Hotel Café and the Viper Room. Her accomplishments as an artist include selling more than 12,000 albums independently and ranking in the top 100 MySpace artists in all of her categories. DePauw's second independent acoustic LP debuts exclusively today via trueWidget and is available for grabs at www.trueAnthem.com/Chrissy/ and www.MySpace.com/chrissysmusic.
About Ryan Huston
Huston's music has become an Internet sensation with 4.8 million plays of his songs, a following of 164,000 MySpace.com friends, and more than 20,000 copies of his record sold solely on word of mouth and without official distribution or promotion. In 2005, Huston recorded and released his debut LP Right Songs For No One, featuring 16 songs written, performed and produced entirely by Huston. Since then, his songs have been placed on TV networks such as Lifetime, MTV, The "N" and also various film projects. He has a growing live fan base routinely selling out shows in his hometown of Santa Rosa, California. His song, "Thank You" was chosen by the people at Target to put on their compilation CD called, Acoustic Mood, which was released on October 15th. Huston's trueWidget can be grabbed at www.trueAnthem.com/RyanHuston/ and www.MySpace.com/ryanhuston.
About Jypsi
Truly innovative country acts are a rarity, and those that emerge from the generally traditional ranks of Nashville's Lower Broadway are rarer still. Comprised of four siblings with a literal lifetime of playing behind them, Jypsi quickly established themselves as the freshest splash of color to hit Lower Broad's Honky Tonk Row. Grab Jypsi's trueWidget at www.trueAnthem.com/jypsi/ and www.MySpace.com/jypsi.
About trueAnthem
Based in San Francisco, Calif., trueAnthem is a unique, advertising supported, online music distribution, promotion and marketing company. As a music label for the modern ages, trueAnthem provides online and offline services to promote both independent and signed talent. The company's success strategy leverages the viral nature of information distribution on the Internet, making trueAnthem a leader in the new world of music.
Media Contact:
Liana Miller
eLuminatePR for trueAnthem
(949) 276-8920
liana @ eluminatepr.com
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