Consumers Gain Confidence in Third Party Reviews on the Web According to New WebRidesTV Survey

Consumers in the market for an automobile cite third party vehicle reviews on the Web as more influential than auto manufacturer's websites and print magazines, according to a recent WebRidesTV survey identifying consumers' attitudes toward automotive content.

Culver City, CA (PRWEB) April 15, 2008 -- With rising gas prices and an increasingly diverse availability of fuel-efficient and alternative energy vehicles, buyers are conducting extensive research before they step into a car dealership. 90% of consumers research vehicles online before they make a purchase*. WebRidesTV conducts a survey amongst consumers to uncover where they turn for information on vehicle makes and models.

Co-Founder and Executive Producer of WebRidesTV Larry Harvey says, "WebRidesTV is a rich source of information for automotive buyers. WebRidesTV is the only website to offer professional video reviews profiling vehicles in depth and against the competition. In addition, we share aftermarket performance modifications that can take the vehicle to the next level without costing a whole lot."

WebRidesTV's latest survey "User Attitudes Toward Cars and Automotive Content" reveals that consumers are most likely to utilize automotive websites with third party reviews than any other form of media to gather information about vehicle makes and models.

User Attitudes Toward Cars and Automotive Content

Approximately 50% of respondents designate automotive websites with third party reviews as their primary source of information when purchasing a car. A declining 29% turn to auto manufacturer's websites and an even lesser amount consider print magazines as the primary source of information during the decision making process.

Survey respondents state that online automotive sites such as WebRidesTV, which produces video auto reviews exclusively for the Web, are the most powerful and effective in shaping their attitude and opinions about vehicle brands. In contrast, consumers identify legacy media formats, such as newspapers and radio, as the least effective.

WebRidesTV conducts frequent surveys of consumer habits and preferences. WebRidesTV surveyed members for the "User Attitudes Toward Cars and Automotive Content" in March 2008.

*BIGresearch

About WebRidesTV:
WebRidesTV is the World's fastest growing website for auto enthusiasts. Founded in February 2007 WebRidesTV was created by gearheads for gearheads. As industry insiders the WebRidesTV team has access to the automotive world's most coveted events, industry personalities and of course the hottest rides. WebRidesTV is the go to destination for entertaining videos and innovative community features that highlight emerging trends, breakthrough technology and everything auto. Coverage includes euros, sport compacts, exotic cars, concept cars, hot rods, green cars, muscle cars, trucks, low riders and car models. For more information please view the About Us Video at WebRidesTV.com.

Media Contact:
Talia Roselli
talia @ webridestv.com
# 310-944-5615

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