Lloyd’s
Latest Shows ‘How
We Do It’
with Guest Star Ludacris
Rhythmic/Crossover and Urban Radio
Piling On; Lloyd’s
Second The Inc. Records/Universal
Motown Album ‘LESSONS
IN LOVE’
In-Stores July 15, 2008
NEW YORK (Business Wire EON/PRWEB ) March 21, 2008 --
One of music’s golden young voices just got a
heavy new shine, as The Inc./Universal Motown hip-hop singer/songwriter LLOYD’s
new single, “How We Do It”
featuring special guest LUDACRIS, conquers two radio formats
in its first week of release.
This unconventional but powerfully rhythmic, fathoms-deep track is by
far the No. 1 most-added record nationally at Rhythm Crossover, and
among the most-added at Urban-formatted radio. “How
We Do It”, co-written by Lloyd
with Wood Works, and produced by Inglewood, California upstart team Baby
Boy and Superkidd, fires up high anticipation –
to say the least – around his third album, LESSONS
IN LOVE, scheduled for release on July 15, 2008.
Lloyd is mid-stream in a solid career growth mode: his 2007 album, Street
Love, which debuted at No. 2 on both the national Billboard Top 200
album chart and the R&B/Hip-Hop album chart, was certified gold within
eight weeks of its release, and spun off two major smashes: “You”
featuring Lil Wayne, an R&B/Hip-Hop No.1 one and Top 10 pop hit; and “Get
It Shawty,” a No. 4 R&B/Hip-Hop track and Top
20 Hot 100 entry.
Lloyd’s upcoming LESSONS IN LOVE is
shaping up as a true take-off moment, confirming the breadth of Lloyd’s
talent and striking the same diverse and balanced mix of club joints and
mellow balladry as the gold-plus Street Love, with a top-tier
list of collaborators. The seductive “Lose
Control” features superstar Nelly; the
red-hot roster of production hands on the project include Tricky and
The-Dream (Mary J. Blige, J. Holiday, Rihanna); Polow Da Don (Usher,
Nelly, Fergie); J-Lack (“Get it Shawty”);
Jasper and Big Reese (Mario, Mariah Carey) and Eric Hudson (Kanye West).
New Orleans-born and Atlanta-raised, Lloyd made his chart debut in 2004
with the hit collaboration “South Side,”
with multi-platinum label mate Ashanti. On the small screen, he was
recently featured in the recent VH-1 reality show, Gotti’s
Way.
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