AnswersTV provides high-quality, original health, food and lifestyle know-how programming at AnswersTV.com

CHICAGO (Business Wire EON/PRWEB ) November 13, 2007 -- AnswersMedia today launched AnswersTV, the first cross-platform HD interactive television network, which enables consumers to view and interact with entertaining and informative video content in an entirely new way. AnswersTV features original television series on its flagship Health, Food and Magic channels with additional channels including Garden, Wine, Pet, College and Jewelry in development. AnswersTV programming is available for free directly from http://www.answerstv.com. In the coming months, AnswersTV will also be available via multiple syndication channels including cable video-on-demand, newspaper, radio and broadband partners.

Consumers already turn to the Web for answers to everyday questions. Providing these answers as high-quality, easy-to-find video clips makes them more compelling and easier to understand than text, forming a foundation for a successful business model.

With so much content available on the Internet, credible and not, it can be difficult for consumers to find relevant information on subjects they are searching in video. AnswersTV delivers a trusted, go-to information source for consumers. AnswersTV’s original, professionally produced programming delivers comprehensive, and compelling viewing experiences in an easy-to-understand format.

“Many Web sites that offer video content are either aggregators or repurposing TV content that was not originally produced for the Web. AnswersTV is filling the gap by offering quality, originally-produced content optimized for the Web,” said Jeff Bohnson, CEO of AnswersMedia. “We are on the cusp of true convergence and AnswersTV is pioneering how TV networks will operate in the future and how viewers will interact with video content.”

Unlike video aggregation sites, AnswersTV produces high definition, original TV series in its state-of-the-art Chicago headquarters which include a blue-screen studio using virtual set technologies and a fully-stocked kitchen set. AnswersTV uses these tools to collaborate with experts in the field, such as renowned medical doctors and best-in-class chefs, to deliver the latest, reliable and actionable information to its viewers. AnswersTV has partnered with leading TV personalities to host its programming. The Answered Patient, the AnswersTV Health Channel’s flagship program is hosted by Emmy Award winning journalist Jane Hanson, and the Food Channel’s flagship program, The Answered Chef, is hosted by Gale Gand, an award-winning and published pastry chef and restaurateur.

“Online video is more than just entertainment,” said Anton Denissov, a broadband video analyst at Yankee Group, an independent advisory firm. “Consumers already turn to the Web for answers to everyday questions. Providing these answers as high-quality, easy-to-find video clips makes them more compelling and easier to understand than text, forming a foundation for a successful business model.”

Each AnswersTV episode is divided into topic-specific chapters, which are easy to navigate and search. For example, a viewer watching The Answered Patient episode on Obesity can scroll through chapters like Diagnosis and Treatment Options, and even access written bonus content, including double-sourced, third-party research to assist their weight management efforts. AnswersTV also extends the value of its programming with social networking services, enabling the community of viewers to interact with, and contribute to, various Health, Food and Magic topics.

Founded in 2003 by Jeff Bohnson, AnswersMedia is an advanced media and technology company with three distinct business units: AnswersTV, AnswersMedia Syndication Platform and AnswersMedia Corporate Media Services. The privately-held, venture-backed company is headquartered in Chicago, IL.

About AnswersTV

AnswersTV, AnswersMedia’s flagship media property, is the first cross-platform HD interactive television network comprised exclusively of original programming. AnswersTV’s lifestyle know-how programming lineup currently includes three topic-focused channels: Health (hosted by Jane Hanson), Food (hosted by Gale Gand) and Magic. AnswersTV’s line-up of uniquely focused channels educates and entertains highly targeted audiences - On Demand. AnswersTV also integrates robust social networking services which enable viewers to interact with the programming however, whenever and wherever they like. Additional lifestyle know-how programming channels including Garden, Wine, Pet, College and Jewelry are in development. AnswersTV can be viewed on the web at www.answerstv.com, reached via phone at (312) 421-0113 or via e-mail at pr@answersmediainc.com.

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