MEDIA ALERT: Leo Burnett, MSN and WebmasterRadio.FM Present Wildfire Brands in Asia: Ideas That Spread and Sell and How Your Brands Can, Too
Attn: marketing and business reporters with particular emphasis on Asia; tune into WebmasterRadio.FM on August 30 or download the podcast.
(PRWEB) August 29, 2007
Who
Marc Landsberg, Leo Burnett's corporate strategist and president of LB's digital partner, Arc Worldwide, hosts a one-hour Internet radio show on August 30 (also downloadable as a podcast). His guests are Nic Fillingham, enthusiastic evangelist for MSN Southeast Asia; Michelle Kristula-Green, president of Leo Burnett Asia-Pacific; and Jess Greenwood, deputy editor of Contagious magazine.
What
Anyone who cares about marketing in Asia will benefit from a discussion on:
- Wildfire brands in Asia: What HP, British Airways, Napster, South Korea's Cyworld and Singapore's Stikfas are doing right--and what they can teach other marketers
- MSN products, some still in beta, that will help marketers bolster consumer engagement
- Characteristics of Asian consumers and how they affect, or should affect, marketing strategy
- Sneak peak into Engage: A Wildfire Event hosted by Leo Burnett and Contagious in Singapore, September 26 and 27. A must-attend event for any marketer working in Asia. Come to the event and be prepared to walk away with tangible ways to improve your marketing strategy. www.engage2007.com
When/Where
Tune into WebmasterRadio.FM on August 30 at 2 pm Eastern and 10 pm Eastern. Or, simply click on www.webmasterradio.fm/engage beginning on August 30 to download the show as a podcast.
How
For interviews contact: Sally O'Dowd, Leo Burnett. Office: (001) 312.220.5232. Mobile: (001) 773.458.3740
For more information on Engage: A Wildfire Event in Singapore, visit www.engage2007.com.
About Leo Burnett Worldwide - www.leoburnett.com
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. LBW holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, McDonald's and Procter & Gamble. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a "pioneer on the frontier of marketing", and continues to be ranked as one of the world's top five creatively awarded networks worldwide.
About WebmasterRadio.FM
WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Joe Beaulaurier of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content, or to check out the show lineup, please visit www.WebmasterRadio.FM.
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See the original story at: http://www.prweb.com/releases/2007/08/prweb550001.htm
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