Aussie Launches Brickfish™ Campaign to Send
Great Style Down Under
Hair Care Brand Sends Winner of UGC Campaign to Australia
SAN DIEGO (Business Wire EON/PRWEB ) January 9, 2008 --
Brickfish™, the online content marketing
platform, and Procter & Gamble hair care brand Aussie, today announced
that they will send one winner with fabulous, naturally radiant hair on
a 10-day trip to Australia valued at $12,000. Entrants are invited to
upload photos of their best hair days in the “Aussome
Hair Day” campaign, located at http://www.brickfish.com/fashion/AussieHair?tab=1&=prr_aus,
for the chance to win. A number of other “Aussome”
prizes including products from Aussie’s line
of hair care products will also be awarded.
“As a brand that is guaranteed to create
naturally beautiful hair with no worries, we are thrilled to hear from
consumers how fantastic it feels to have hair at its best,”
said Kenyatte Nelson, brand manager for Aussie. “Everyone
can help our team of professionals select the winner so we encourage
them to view the entries and vote for their favorites.”
An illustrious panel of judges including beauty experts from Aussie and
high profile New York-based beauty PR firm Lippe Taylor will select ten
finalists. Consumers will choose their favorites from the finalists to
identify the grand prize winner. The participants with the most viral
and highest-scoring entries will both receive a year’s
worth of Aussie products for him or her and 10 friends and a $250
shopping gift card. Additional daily and weekly prizes will also be
awarded to lucky winners who participate by reviewing entries.
According to Nelson, the Brickfish marketing platform serves as the
perfect venue for a dialogue about hair care between Aussie and
consumers. The Brickfish platform allows users to review and comment on
entries and to share their favorite content through email, Instant
Messaging and hundreds of Internet sites, elevating overall interaction
with the brand.
“The ‘Aussome Hair
Day!’ campaign gives Aussie a powerful way to
connect the brand with style-conscious people across the Internet,”
said Hyder Rabbani, vice president of sales and business development for
Brickfish. “Our platform enables brands to
leverage the power of UGC and social media to reach consumers. We are
confident this campaign will increase awareness of Aussie products and
engage consumers with the brand in a unique way.”
Finalists in the “Aussome Hair Day!”
campaign will be selected after February 27. Winners will be selected
after April 6. For more information about Brickfish, visit www.Brickfish.com.
About Aussie
Aussie’s full range of products is designed
with a little Australian flair to bring you into the fun, carefree
Aussie way of life. Aussie Hair Care will deliver Naturally Radiant Hair
from the first use, or your money back. If you aren’t
satisfied, call 1-8-NO-WORRIES within 30 days with your receipt for a
full refund. When it comes to hair care products, AUSSIE believes one
size does NOT fit all. AUSSIE develops formulas to meet the hair care
needs of each individual. Whether hair is normal, damaged, flat, frizzy,
chemically-treated, or hard to style, AUSSIE offers a wide range of
shampoos, conditioners, and stylers for your hair care needs. For
more information, visit www.aussie.com.
About Brickfish
Brickfish™, the online marketing platform,
has created a revolutionary new approach to online marketing that
leverages the power of User Generated Content and social media to
connect brands with consumers. Brands and agencies use our
patent-pending platform to launch online advertising and marketing
campaigns that spark the creation of brand-focused UGC, such as blogs,
images, video and audio. This content is shared from consumer to
consumer via email, IM, and hundreds of social media sites such as
MySpace, Facebook, YouTube, and more. Campaign participants are rewarded
for creating, voting, reviewing and sharing content, resulting in
high-quality brand engagement. The Brickfish platform then tracks
consumer interactions with this content and provides detailed analytics
on campaign reach, performance and demographics. This results in a
powerful viral marketing approach that has proven to be 5 to 10 times
more effective than traditional online marketing methods such as display
ads or search optimization.
See the original story at: http://eon.businesswire.com/releases/2008/01/prweb612961.htm
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