Tocquigny Launches Interactive Website for Austin-Based Film, The
Sno Cone Stand, Inc.
AUSTIN, Texas (Business Wire EON/PRWEB ) April 3, 2008 --
Tocquigny (http://www.tocquigny.com),
a forward-thinking interactive marketing firm that provides companies
with effective, leading-edge innovation for the digital age, today
announced a partnership with the producers of the Austin-based
independent film, The Sno Cone Stand, Inc. Chosen for their
digital marketing expertise and creativity, Tocquigny designed and
launched a promotional website (http://www.thesnoconestand.com)
for the film, which is expected to release this summer.
The Sno Cone Stand, Inc. is a comedy, written and directed by Travis
Knapp, about three young stockbroker trainees who hate their jobs and
their overbearing boss at Miller Stinch Financial. They will try just
about anything, including selling sno cones, “to
climb their way down the corporate ladder.”
The film stars Tony Sirico, from The Sopranos, as the arrogant
CEO of Miller Stinch Financial and Texas-native Morgan Fairchild as
sales manager. Michael Dell, John Paul Dejoria, Paul Carozza and Ruthie
Foster appear in the film.
“Even though the film has some big names,
everything about it is Austin,” said Knapp. “What
we needed was an interactive marketing agency that could build a website
to attract a large audience without detracting from the film’s
Austin character. Who better to do that than the Austin-based
interactive agency, Tocquigny, who has a 28-year history in the city and
occupies the 17th floor of the Frost Bank Tower?”
To see photos of the website and watch the producers talk about their
reaction, visit: http://www.tocquigny.com/press/website_austin_movie_sno_cone_stand
The website features colorful content and visuals that optimize user
participation and experience through elements such as on-set photos of
the cast, trailers, email sign-ups and links to sponsoring businesses.
Recognizing the film’s Austin personality, the
site delivers extra flair by displaying the Austin skyline on its
homepage.
“The website showcases the best and brightest
of Austin talent in both interactive media marketing and film and will
no doubt have great success generating publicity,”
said Yvonne Tocquigny (http://www.tocquigny.com/experts/yvonne_tocquigny/).
“We’re very
excited to provide our interactive marketing expertise to Austin’s
booming film industry.”
To watch more interviews with the producers, visit http://www.tocquigny.com/sno_cone_austin_movie
About Tocquigny
As a leading marketing firm, Tocquigny guides companies to winning
business solutions for the digital age. Our innovative marketing and
business solutions are developed through a rigorous approach based on
measurement and accountability. And our application of creativity across
all competency areas has become a cornerstone principle that sets us
apart from other firms. Tocquigny measures the success of all our
marketing initiatives, and we apply cumulative knowledge and best
practices to solve our clients’ business
problems. Tocquigny is ranked a B-to-B Magazine Top 20 Marketing
Agency and an Adweek Top 25 Interactive Advertising Agency. To
learn more, visit http://www.tocquigny.com.
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