Chevrolet to Give Away 10,000 Ted Dekker Novels to Schools
Teachers can sign-up for free books online at http://chosenteacher.groundforcenetwork.com. These days watching television and playing video games are the entertainment activities of choice for most students. In an effort to promote literacy throughout public and private schools in the Southeastern United States, Chevrolet will be giving away 10,000 custom-branded Chevrolet editions of New York Times best-selling author Ted Dekker's new novel for young adults, Chosen.
Nashville, TN (PRWEB) April 8, 2008 -- These days watching television and playing video games are the entertainment activities of choice for most students. In an effort to promote literacy throughout public and private schools in the Southeastern United States, Chevrolet will be giving away 10,000 custom-branded Chevrolet editions of New York Times best-selling author Ted Dekker's new novel for young adults, Chosen.
"Literacy and education are two initiatives that Chevrolet and its dealers champion through their support of several initiatives in the Southeast region," said Tim Hudgens, Chevrolet marketing manager for GM's Southeast region. "Partnering with Ted Dekker is a way for us to empower public school administrators with practical, enticing resources to encourage students to read."
Free copies of Chosen are available for distribution on a first come, first serve basis to public and private schools in the following cities: Nashville, TN; Atlanta, GA; Charlotte, NC; Tampa, FL; Birmingham, AL; Louisville, KY; and Raleigh, NC.
Teachers can sign-up for free books online at http://chosenteacher.groundforcenetwork.com. Books will be shipped in March and April of 2008.
"I firmly believe that we must make a tremendous effort to instill in our children a life-long passion for reading," said Dekker. "We need to help kids want to turn off the tube, put down the game controllers, and pick up a book. Through this partnership with Chevrolet, I hope to ignite in these students a spark of excitement about literature and show them that reading can open new worlds to them through highly engaging and entertaining content."
Chosen is Book One of Ted Dekker's The Lost Book Series for young adults, which also includes the second installment, Infidel (ISBN: 9781595543639, $14.99, now available). Books three and four, Renegade (ISBN: 9781595543714, $14.99) and Chaos (ISBN: 9781595543721, $14.99), will release March 20, 2008.
This literacy initiative with Chevrolet has been created and conducted by brandWAVES, LLC in conjunction with Ted Dekker, Thomas Nelson, and Ground Force Network.
Ted Dekker is known for novels that combine adrenaline-laced stories with unexpected plot twists, unforgettable characters, and incredible confrontations between good and evil. Dekker lives in Austin with his wife LeeAnn and their four children.
Chevrolet is one of America's best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. The 2008 Chevrolet Tahoe Hybrid - the first General Motors vehicle to use the company's all-new two-mode hybrid system - has been named Green Car Journal's 2008 Green Car of the Year®. In addition, Chevy has more vehicles than any other manufacturer that provide more than 30 mpg. http://www.chevrolet.com
brandWAVES, LLC is an innovative resource for brand marketing, sponsorship and management consulting. Guided by J. David Huffman, a veteran of the entertainment and literary worlds, brandWAVES manages events from ideation to activation and is based in Nashville, Tennessee. http://www.brandwavesllc.com
Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit our website www.thomasnelson.com.
BuzzPlant is an internet and new media marketing and consulting company that focuses on family friendly media, entertainment and events. Their clients include Thomas Nelson, Twentieth Century Fox, Time Life, INO Records, Universal Records, and many more. http://www.buzzplant.com
Ground Force Network (GFN) provides effective and affordable viral, peer-to-peer marketing solutions for getting the word out on the street. Ground Force's non-traditional, 'grassroots' methodologies can stand-alone or supplement marketing programs to connect with consumers in ways that traditional media buys cannot. Visit http://www.groundforcenetwork.com for more information.
Contact: Katie Broaddus, Publicist
tel: (256) 513-5747
cell: (256) 527-6152
email: Katie @ katiebroaddus.com
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