Cellfish.com Unveils First Mobile-Generated Collective Artwork at New
York Fusion Painting Workshop
Cellfish Media Provides International Fusion Painters Innovative Tool
to Express Themselves Collectively
NEW YORK (Business Wire EON/PRWEB ) July 12, 2007 --
Cellfish.com, the online mobile
entertainment portal, announced today that it has partnered with an
international art workshop, led by teaching artists Olivier di Pizio and
Gonzalo Belmonte of the Ateliers des Beaux-Arts de la Ville de Paris, to
create the first-ever mobile-generated collective artwork on its Fusion
Art channel (http://fusionart.cellfish.com).
The workshop will bring together 20 French and American painters to
create a provocative experience through art collaboration. Di Pizio and
Belmonte have applied this unusual collective approach to studio work
for over 15 years, creating work based on exchange and fusion. Each
participating artist provides ephemera from his or her own life —
photographs, documents, and other items of personal significance —
and uses them as a part of the sharing and creation process.
For the first time, these artists also will be using camera phones to
populate a collective media blog on fusionart.cellfish.com in
real time. Internet users will be able to access this intimate look at
the workshop on cellfish.com, as well as receive the artists’
creations instantaneously on their cell phones by clicking on the “subscribe”
button on mixstudio.cellfish.com. The collective digital creation
will be displayed at an exhibition at the FIAF Gallery in New York, July
16–27.
“We wanted to offer Cellfish.com to the most
innovative of all audiences — artists —
to see how they leverage our technology to create new forms of
expression and communication,” said Fabrice
Sergent, CEO of Cellfish Media. “Their work
will provide Internet users with a first glimpse of what we believe will
become the ultimate tool for instantaneous collective expression.”
Cellfish Media, a pioneer and leader in original mobile content creation
and distribution in Europe and North America, said it envisions applying
this new digital experience to larger scale projects, such as festivals,
concerts, public displays and fashion shows.
About the Exhibition
Free and open to the public, Monday, July 16, through Friday, July 27.
FIAF Gallery at the French Institute Alliance Française,
22 East 60th Street, New York
Gallery Hours: Monday through Thursday 11 am to 6 pm; Friday 11 am to 4
pm
To arrange a press visit to the workshop taking place July 9–13,
call FIAF Press Director Mark Rizzo at 646-388-6677.
About Cellfish Media
Cellfish Media creates and publishes original brands, such as Barrio
Mobile, BlingGames and the widely acclaimed BlingTones, the world’s
first wireless record label. It also distributes third-party content for
mobile phones, including ringtones, wallpapers, videos, animations,
games and applications, partnering with today’s
biggest names in entertainment. Cellfish Media benefits from
best-of-breed, proprietary platforms to deliver content to more than 350
million consumers through its direct-to-consumer channels, as well as
through partnerships with major wireless carriers, media companies and
brands. The company’s operations are
headquartered in New York City, with offices in France and Germany,
bringing together a team of 320 skilled professionals focused on
enriching the mobile consumer experience. Cellfish Media is partially
owned by Lagardère SCA, one of the largest
media groups in the world; by Humagade Group Inc., a partner of
Desjardins Venture Capital; Solidarity Fund QFL; and by the Telecom
Media Fund, formed by Trio Capital and Caisse de dépôt
du Québec. Learn more by visiting www.cellfishmedia.com.
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