Super Chevy, CARS Inc. and the Roadster Shop
Unite to
Launch Project American Heroes
Brands Will Work Together to Build and
Auction a Custom 1957 Chevy
for
U.S. Military Personnel in Need
LOS ANGELES (Business Wire EON/PRWEB ) May 2, 2007 --
PRIMEDIA’s Super Chevy magazine today
announced it is teaming up with CARS Inc. and the Roadster Shop to
recreate a classic 1957 Chevrolet convertible and sell it at the
world-renowned Barrett-Jackson car auction to benefit the Armed Forces
Foundation. The endeavor is called Project American Heroes (www.projectamericanheroes.org)
and all proceeds from the sale will go to help the families of
fallen and disabled soldiers.
“Project American Heroes is a fantastic
opportunity to give back to the military personnel who have sacrificed
so much,” said Super
Chevy (www.superchevy.com)
magazine publisher, Ed Zinke. “Many of them
share our passion for the automobile, so we could think of no better
outlet than the creation of the ultimate ’57
Chevy.”
Kicking off this summer, multiple partners will unite and contribute to
the ’57 Chevy dream car build. CARS Inc. will
supply the steel body and complete interior as well as a full compliment
of exterior trim pieces, body moldings, and miscellaneous components;
everything necessary to outfit a complete car. The Roadster Shop will
equip the body with one of its custom frames as well as building the
complete turnkey vehicle. Most importantly, Armed Forces personnel can
participate in the project online by selecting the color schemes,
interior designs, and exterior trims via the Project American Heroes
Web site (www.projectamericanheroes.org).
Additional contributors to Project American Heroes include
several leading brands in the performance automotive aftermarket
industry such as Heidts Hot Rod Shop, Air Ride, Holley, Moser, Stainless
Steel Brakes, Competition Cams, K&N, Nitto Tires, and Flaming River
among others.
Super Chevy readers will be involved every step of the way,
following the complete build across multiple issues of the magazine.
Starting in the August issue (on newsstands June 26th), the magazine
will include articles focused on distinct portions of the project
vehicle, including frame, body, suspension, engine, driveline, and
paint. Coverage will continue throughout the summer leading up to the
final Barrett-Jackson auction experience in Scottsdale Arizona next
January. Super Chevy will also be chronicling the build process for a
100-page newsstand-only special issue in September.
More information on this exciting program can be found on Super Chevy’s
web site, www.superchevy.com or
at www.projectamericanheroes.org
where additional donations will be accepted for this worthy cause.
ABOUT SUPER CHEVY
Super Chevy Magazine is published by PRIMEDIA is one of their
largest and most widely recognized automotive performance titles.
Launched in 1965, it reaches over 3 million monthly readers and covers
all aspects of technical how-to, industry commentary features, and
musclecar events.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5391069
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