Coca-Cola Invites Viewers of Super
Bowl Broadcast to Experience ‘The
Coke Side of Life’
New Ads Set in Washington, D.C. and New York City Feature
Well-Known Political Personalities and Character Balloons
ATLANTA (Business Wire EON/PRWEB ) January 31, 2008 --
The nice guy finishes first? Two political opponents come together? It
can only happen on ‘The Coke Side of Life.’
On February 3, nearly 100 million viewers can enjoy these uplifting
moments from ‘The Coke Side of Life’
when two new 60-second Coca-Cola ads debut on television’s
biggest stage during the broadcast of Super Bowl XLII on FOX.
“It’s Mine”
is a combination live action and computer generated spot set during the
famous Macy’s Thanksgiving Day Parade. When a
giant Coca-Cola contour bottle balloon joins the parade, a good-natured
tussle ensues among the skyscrapers of New York as several well-known
character balloons vie for the floating Coke. In the end, the surprise
victor shows that even a perennial underdog can triumph on ‘The
Coke Side of Life.’
Using Washington, D.C. landmarks as a backdrop, “Jinx”
features Democratic strategist and commentator James Carville and former
Senate Majority Leader Bill Frist. When the two utter the same word
simultaneously during a television showdown, Frist invokes the “jinx”
game, compelling Carville to buy him a Coke. With icy bottles of
Coca-Cola in hand, the two spend the rest of the day enjoying ‘The
Coke Side of Life’ throughout the Capital as
political disagreements are temporarily forgotten.
“Coca-Cola is part of the celebrations that
friends and families enjoy when they gather to watch the biggest game in
sports,” said Katie Bayne, chief marketing
officer, Coca-Cola North America. “Choosing
Coca-Cola and choosing to live on ‘The Coke
Side of Life’ is about deciding to go for the
positive. It’s forgetting what makes us
different and remembering what brings us together –
watching the Super Bowl broadcast, the good guy winning or just sharing
a Coke."
Beginning at noon on Saturday, February 2, the two new Coca-Cola ads
will be available for advance viewing on mycokerewards.com. A special
red football helmet icon on the site’s
homepage will act as a link to view the commercials.
These new spots are the latest additions to ‘The
Coke Side of Life’ campaign. Entering its
third year, this critically acclaimed global campaign highlights how
Coca-Cola and living on ‘The Coke Side of Life’
bring people together in positive ways. For the second year in a row ads
from ‘The Coke Side of Life’
will be featured during the Super Bowl telecast. Both Coca-Cola ads were
created by Wieden & Kennedy of Portland.
In addition to the Coca-Cola ads, a new 60-second commercial for vitaminwater
will be unveiled. Featuring NBA superstar Shaquille O’Neal
as a jockey, this spot marks the first time the brand will advertise
during the Super Bowl broadcast.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along
with Coca-Cola®,
recognized as the world's most valuable brand, the Company markets four
of the world's top five nonalcoholic sparkling beverage brands,
including Diet Coke®,
Fanta® and Sprite®,
and a wide range of other beverages, including diet and light beverages,
waters, juices and juice drinks, teas, coffees, energy and sports
drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy the Company's beverages at a
rate exceeding 1.4 billion servings each day. For more information about
The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.
Editor’s
Notes:
-
Screengrabs and creative credits from both “Jinx”
and “It’s Mine”
are available through the following FTP site: http://www.wk.com/transfer
-
The site requires a username for access (password not needed).
Username
is: “cokesuperbowl.”
-
A digital file of the ad, “Jinx”
for viewing and download is also available at the site.
-
A digital file of “It’s
Mine” is not available.
-
The ad, "Jinx,” plus behind-the-scenes
footage and interviews from the making of the ad, will be available
via satellite on Thursday, January 31 and Friday, February 1, at the
following times and coordinates:
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DAY/DATE:
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THURSDAY, JAN 31, 2008
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FRIDAY, FEB. 1, 2008
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TIME:
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3:30 - 4:00 PM (ET)
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10:30- 11:00 AM (ET)
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7:00 - 7:30 PM (ET)
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2:30 - 3:00 PM (ET)
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SATELLITE:
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Galaxy 26
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Galaxy 26
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TRANSPONDER:
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14 C
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14 C
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DL FREQUENCY:
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3980 H
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3980 H
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AUDIO:
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6.2, 6.8
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6.2, 6.8
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