Crutchfield Among First to Sell Klipsch® Reference Series Speakers Online
Consumer electronics leaders team up on new online distribution strategy as Crutchfield, one of the nation's leading catalog and Internet retailers of consumer electronics, and Klipsch, a leading global manufacturer of premium sound solutions, enter a new strategic partnership to sell Klipsch® Reference Series speakers on Crutchfield.com. Until today, Klipsch's premium Reference line was only available for purchase through traditional specialty retail stores.
Charlottesville, VA (PRWEB) March 21, 2008 -- Crutchfield, one of the nation's leading catalog and Internet retailers of consumer electronics, and Klipsch, a leading global manufacturer of premium sound solutions, have entered a new strategic partnership that puts Klipsch® Reference Series speakers for sale on the award-winning crutchfield.com web site. Until today, Klipsch's premium Reference line was only available for purchase through traditional specialty retail stores.
Crutchfield's industry-leading advisors and product support staff have already completed hundreds of collective hours of extensive training on Klipsch products, working in close consultation with Klipsch training experts. As always, Crutchfield customers will receive the very best in knowledgeable advice and support, available via a toll-free phone number, live online chat and email. Crutchfield advisors are always well-versed and fully-informed on product specifications, usability, capabilities, installation and assembly issues, and service options.
Crutchfield's online visitors will discover that Klipsch Reference Series speakers combine high-end materials, handcrafted precision and exclusive horn-loaded technology to create stunningly precise sound experiences. The series encompasses solutions for any home audio system, including floorstanders, bookshelf speakers, center channels, surround speakers, subwoofers, as well as in-wall and in-ceiling products. Crutchfield also sells a wide variety of other Klipsch products, including Icon Series flat-panel speakers, Image and Custom Series headphones, and state-of-the-art iPod® speakers. Product prices range from $149 to $1,249.
"This is exciting news for us and particularly great news for all of our home audio fans," said Rick Souder, Crutchfield's Executive Vice President of Merchandising. "Many of our customers are extremely knowledgeable when it comes to speakers, and they're familiar with Klipsch's exclusive horn-loaded tweeter designs that deliver genuine, lifelike sound as well as produce more output using less energy. Through this online partnership and inclusion in our catalog, we'll now be able to immediately satisfy the needs of both those audio savvy customers and also the more casual speaker purchaser. It's going to prove extraordinarily beneficial for our Advisors to be able to include the power, detail and emotion that Klipsch products offer in our recommendations when we help our customers design and build the speaker solution that's exactly right for them."
According to Dave Rogers, Klipsch Vice President of Sales, because more and more people are making purchases on the Internet, this new online distribution strategy will complement Klipsch's traditional sales channels. Online marketplace exposure not only helps Klipsch stay more competitive in the industry, it will also help increase brand recognition and build a broader appetite for high-performance home audio products.
"Choosing Crutchfield to sell our best of class Reference Series online was a carefully planned decision. Quality is number one for us--whether we're developing products or choosing partners," said Rogers. "The Crutchfield name is synonymous with award-winning service and support, so it made perfect sense for us to make them one of our select online retail partners."
Klipsch products are immediately available for purchase at www.crutchfield.com.
About Crutchfield Corporation
Crutchfield Corporation, which celebrates its 34th anniversary in 2008, is the nation's oldest direct integrated marketer (catalog, Customer Care Center, and Internet) of consumer electronics products. Crutchfield has its headquarters and a popular retail store in Charlottesville. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning several awards for quality, design, and usefulness. The people who staff Crutchfield's Customer Care Center are noted for their high integrity, product knowledge, and technical expertise. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only two retailers to have won BizRate's coveted "Circle of Excellence" award eight times.
About Klipsch
Established in 1946, Klipsch--a wholly owned division of Klipsch Group, Inc.-- is a leading global manufacturer of high-performance loudspeakers and other audio products for the consumer and professional markets. Through proprietary horn-loaded technology, Klipsch is committed to developing loudspeakers that create the most engaging, emotional, and dynamic entertainment experiences. A family tradition, chairman and CEO Fred S. Klipsch and his wife, Judy, purchased the company from founder and cousin Paul W. Klipsch in 1989. Based in Indianapolis, Indiana, the company's headquarters is home to one of the most advanced professional audio research facilities in the world. For more information, visit klipsch.com.
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