Annual Information and Data Quality Conference Offers Proof That Quality Data Can Drive Revenue

The 2007 Information and Data Quality Conference (IDQ)--hailed as the world's leading annual forum for addressing information and data quality challenges--utilizes industry-leader tales to prove that data quality is successfully being used to drive corporate revenue. Held at the Palms Resort in Las Vegas, Nevada, September 24-27, this year's event caters to not only business and IT data quality practitioners seeking to facilitate usable data, but to those companies for whom quality data is paramount and a condition of sustained revenue.

Las Vegas, Nevada (PRWEB) July 25, 2007 -- For a growing number of organizations data integrity is not just an internal initiative; it is the driving force behind the success of the organization and a continued stream of revenue. September 24-27, at the Palms Resort in Las Vegas, Nevada, Wilshire Conferences in conjunction with the International Association for Information and Data Quality (IAIDQ) will host their annual Information and Data Quality Conference. Aimed at providing business and IT data quality professionals with a forum for not only learning how to meet the challenges of maintaining usable data and addressing mounting issues of security and stricter compliance regulations, this year's event also demonstrates how leaders in the financial, data services, and pharmaceutical industries (among others) are using data quality to actually drive revenue and revive stagnating product lines.

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These organizations are in a position where data quality is absolutely crucial in servicing their customers; they are showing others that it can be done, how to do it, and that the financial gains stemming from quality data are real.

Kirscher's talk is supplemented by sessions from other noteworthy practitioners for whom data quality is paramount to sustaining the organization and driving revenue:

From telecom giant Avaya, Inc., Richard Trapp, Director of Global Data Quality, presents "A Business Value-Driven Approach to Data Quality". Due to globalization and the emergence of "world economies", there is more focus on maximizing shareholder value now, than at any time in business history. Consequently, businesses no longer have the luxury of supporting "non-value-driven" operations. Therefore, as data quality continues to mature as an emerging business discipline, data quality programs are beginning to be held to the same levels of accountability and rigor as other "mainstream" business functions. This presentation will describe how to realize and quantify formal data quality benefits and will illustrate a business value-driven approach to data quality delivery.

Representing Bank of America, Mike Bassett, Senior AML Manager of Global Anti-Money Laundering Automated Testing, and Paul Woodlock, VP Business Solutions at Informatica Corporation outline how poor data quality--accompanied by the lack of a comprehensive data quality management strategy--is a critical cause of failure or delay in Master Data Management (MDM) initiatives; Bassett and Woodlock use a case study to illustrate how information quality principles come into play with Bank of America's work on anti-money laundering.

In a separate session, Donald Carlson, SVP AML Compliance at Bank of America, highlights the compliance challenges and the partnership opportunities for the data quality movement, while providing lessons learned and case-study examples from within Bank of America.

Jodie Henderson, DQ Analyst--Application Engineer 5 at Wells Fargo continues the focus on data-driven organizations with a case study on "Successful Integration of Data Quality Analysis in an OLTP Project," while David Plotkin, Data Quality Manager, discusses data integrity for Basel II compliance and how Wells Fargo uses data profiling--as a methodology and toolset--to move toward proactive data quality improvement and to discover quality issues before their customers do... and what other organizations can do when they too find issues.

Representing the pharmaceutical industry, Mark Kopetsky, Marketing Consultant--Data Stewardship with Eli Lilly and Company, discusses how, in his industry, the foundation for all customer relationship management initiatives is a single, trusted record for each customer, yet how achieving a high-quality single record is elusive when starting with multiple sources. This case study elaborates on the successes and pitfalls experienced by a pharmaceutical company designing, developing, delivering, and maintaining a master database for health care professionals.

Representing an organization where data must be of the highest quality for successful Service Oriented Architecture (SOA) functioning, Linda Kresl, Enterprise Data Architecture at Nike, presents a pragmatic approach to creating and implementing quality information for SOAs.

Tony Shaw, President of Wilshire Conferences, feels this year's participants really lend credibility to the notion that quality data can, in fact, impact revenue. "Organizations like Eli Lilly, Wells Fargo, and Morningstar are great models for encouraging other companies to pursue data integrity initiatives," says Shaw. "These organizations are in a position where data quality is absolutely crucial in servicing their customers; they are showing others that it can be done, how to do it, and that the financial gains stemming from quality data are real."

The 2007 Information and Data Quality Conference features over 50 speakers, three keynotes, a comprehensive two-day tutorial program, and 18 practitioner-led sessions, as well as an extensive offering of product exhibits and Community of Practice discussions. See the full program agenda.

For more information about the world's most authoritative conference on data and information quality, or to register, please visit www.wilshireconferences.com or call 310-477-4475 X103.

Register early and save!
Register by August 28, 2007, and receive $100 off your registration. For complete pricing information, visit www.idq-conference.com.

A full conference agenda is available at www.wilshireconferences.com/idq2007/agenda.html.

About IAIDQ:
Chartered in January 2004, the International Association for Information and Data Quality (IAIDQ) is a not-for profit, vendor-neutral professional association for those interested in improving business effectiveness through quality data and information. The IAIDQ is advancing the quality of information and data around the world by building a community, supporting learning, and sharing knowledge for the benefit of all information consumers. IAIDQ is now managed by a global board of directors with three advisors; the team includes members from Australia, Ireland, United Kingdom and the United States.

For more information, or to become a member, please visit www.IAIDQ.org.

About Wilshire Conferences:
Wilshire Conferences, Inc., headquartered in Los Angeles, California, sponsors and organizes educational conferences for information technology professionals, primarily in the areas of data management and application development. Wilshire Conferences enables industry leaders, professional peers, and technology experts to effectively interact and share best practices in the most comprehensive educational environment.

For more information about upcoming events, please visit www.WilshireConferences.com.

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