Sendtec Selected as Acorn Stairlifts' U.S. Direct Marketing Agency

Integrated Ad Campaign Seeks to Increase Worldwide Leader's U.S. Market Position

St. Petersburg, FL (PRWEB / PRWEB) September 4, 2008 -- SendTec, Inc. (OTCBB: SNDN), a leading customer acquisition ad agency with expertise in direct marketing driven multi-channel integrated campaigns, has been selected as the U.S. direct marketing agency for UK-based Acorn Stairlifts, a worldwide leader in mobility solutions. Acorn Stairlifts produces and globally markets the innovative Superglide line, providing easy-to-install affordable products to both the young and elderly to ease their difficulties going up or down stairs.

"Despite their position as a worldwide leader in this industry, Acorn Stairlifts is still relatively unknown in the U.S. market. Our objective is to craft a national campaign, including TV, print, radio and direct mail, that dramatically increases the company's customer base while effectively enhancing their position in the U.S. market," says Paul Soltoff, CEO of SendTec. "SendTec has extensive experience in this category having developed and managed the Power Chair consumer marketing campaign for the Hoveround Corporation. In addition, unlike other agencies that rely on automated systems, SendTec is the only agency that can implement integrated campaigns of any scale filtered through its unmatched direct marketing expertise. This competitive edge, along with our in-depth understanding of the category, places us in a unique position to help Acorn Stairlifts meet their goals."

Drawing on a long history of expertise in direct marketing, SendTec will create and manage integrated advertising campaigns utilizing DRTV, print and online media designed to broaden the awareness of Acorn Stairlifts' revolutionary product line. The campaigns developed by SendTec will leverage Acorn Stairlifts' superior, battery-powered design that eliminates the need for messy wires or difficult installation, which makes it possible to provide these solutions to more customers worldwide than competitors.

"SendTec's pioneering and effective approach to direct marketing, as demonstrated by a tremendous track record of satisfied clients across various campaigns, will help us cultivate the significant market growth in the U.S. that we are looking for," says Joanne Kennedy, Group Managing Director of Acorn Stairlifts.

For more information, please visit www.sendtec.com.

About SendTec, Inc.
SendTec is a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, online and offline. The company builds and leverages technology as an integral part of growing its clients' businesses. Search engine marketing, direct response television and Lead Generation Services are the company's unique specialties. SendTec is headquartered in St. Petersburg, Florida, with an office in New York City and account representatives serving its clients across the U.S. For more information, go to www.sendtec.com.

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See the original story at: http://www.prweb.com/releases/2008/09/prweb1282794.htm

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