MINNEAPOLIS (Business Wire EON/PRWEB ) November 27, 2007 -- Mill Creek Entertainment, a publisher and distributor of physical and digital home video products, announced today that it has appointed David Lieberman of Breakthrough Distribution as Director of Manufacturing and Global Sourcing.

His expertise in DVD, including manufacturing and packaging, will enable us to deliver significantly greater value to customers. David's international expertise, as well as his extensive experience in the entertainment industry, will prove invaluable to Mill Creek by allowing us to achieve our strategic goals.

“I'm thrilled that David Lieberman is joining our team,” said Ian Warfield, President and Chief Operating Officer of Mill Creek Entertainment. “His expertise in DVD, including manufacturing and packaging, will enable us to deliver significantly greater value to customers. David's international expertise, as well as his extensive experience in the entertainment industry, will prove invaluable to Mill Creek by allowing us to achieve our strategic goals.”

David Lieberman's primary responsibility will be manufacturing and packaging DVDs for Mill Creek Entertainment. David Lieberman is also a co-partner in Breakthrough Distribution, an entertainment marketing firm dedicated to helping filmmakers retain their rights, maximize revenue, and build their careers via hybrid distribution.

David Lieberman's experience in the media/entertainment industry began in the late 1980s in Los Angeles. After relocating back to New York City, he spent several years as National Account Manager at Sonopress LLC, an operating division of BMG Entertainment. Lieberman then successfully introduced the DVD+ format into the US market through “One Big Trip,” an independent film and soundtrack distributed by Sony Music Entertainment's independent music, film, and video divisions. He also oversaw the manufacturing of 150 million cassettes and CDs and coordinated the shipping and logistics for this media to be shipped to Heisenberg, Sweden, for final assembly as part of GlaxoSmithKline's OTC line of smoking cessation products.

In 2003, David Lieberman produced a full-length feature film and became more involved in the entertainment side of the industry. He then ran Delphi Media, an Asian supplier of DVDs, for US film companies. In 2006, Lieberman formed Breakthrough Distribution with Jeff Rosen.

About Mill Creek Entertainment

Mill Creek Entertainment is a wholly owned subsidiary of Digital1Stop, a national supplier of DVD Home Video and Audio Entertainment Products. Website: www.millcreekent.com

About Breakthrough Distribution

Breakthrough Distribution, www.breakthroughdistribution.com, helps content creators optimize their distribution possibilities via online, retail, theatrical, broadcast, and other distribution channels. Through its independent producer platform, Breakthrough Distribution provides rights holders with services, tools, and strategic frameworks to leverage new business models and marketing platforms on a global basis.

Through its partnership with Expedia Media LLC, Breakthrough Distribution has assisted over 100 filmmakers and producers distribute their projects online and in retail. Based in Anaheim, CA, Expedia Media's clients include distributors, corporations, and film studios. Their state-of-the-art optical disc manufacturing facilities can produce 6 million DVDs per month as well as deliver printing and innovative packaging design services.

Post Comment:
Trackback URL: http://ca.prweb.com/pingpr.php/TWFnbi1TcXVhLUhvcnItSG9yci1UaGlyLVplcm8=

entertainment distribution breakthrough mill_creek lieberman david manufacturing global director sourcing

Bookmark -  Del.icio.us | Digg | Furl It | Spurl | RawSugar | Simpy | Shadows | Blink It | My Web