PRIMEDIA’s Automotive.com Wins Hitwise
U.S. Top 10 Award January – March 2007
IRVINE, Calif. (Business Wire EON/PRWEB ) May 24, 2007 --
PRIMEDIA Automotive Digital today announced its Automotive.com
Web site ranked fifth among all U.S. Web sites in the Hitwise Automotive
Classifieds category, based on U.S. visits it received 1Q, January
through March 2007.
The Hitwise U.S. Top 10 Awards Program celebrates the most successful
U.S. Web sites in 160+ online industries. As Hitwise reports on the
anonymous online usage and search behavior of more than 10 million U.S.
Internet users—the largest online sample of
its kind—this unique awards program recognizes
excellence in online performance through public popularity.
“This recognition from Hitwise is further
verification of Automotive.com’s online
marketing power in such a competitive category,”
said Josh Speyer, CEO of PRIMEDIA Automotive Digital. “Our
success can be attributed to innovative offerings such as our recently
launched Gas Price Finder,
robust consumer discussion forums and extensive information for the
in-market auto buyer. Gas Price Finder in particular has been a very
successful tool for us, and we anticipate even more traffic with the
summer driving season ahead.”
About PRIMEDIA Automotive Digital
PRIMEDIA Automotive Digital consists of more than 58 Web sites for its
automotive enthusiast titles and the PRIMEDIA In-Market Network, each
with their own unique content and dedicated editorial staff. The
PRIMEDIA In-Market Network of sites focuses on serving the active auto
buyer and includes, Automobilemag.com,
Automotive.com, IntelliChoice.com,
and MotorTrend.com.
PRIMEDIA Automotive Digital is one of the largest in the automotive
category according to a March 2007 comScore MediaMetric report. PRIMEDIA
also boasts the largest online automotive enthusiast network. The group
reaches more than 11 million unique visitors and generates over 75
million page views each month according to Nielsen//NetRatings
SiteCensus.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only
Hitwise provides its 1,200 global clients with daily insights on how
their customers interact with a broad range of competitive websites, and
how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISPs around the world,
Hitwise’s patented methodology captures the
anonymous online usage, search, and conversion behavior of 25 million
Internet users. This unprecedented volume of Internet usage data is
seamlessly integrated into our easy to use, web-based service, designed
to help marketers better plan, implement, and report on a range of
online marketing programs.
Hitwise is a privately held company headquartered in New York City and
operates in the United States, United Kingdom, Australia, New Zealand,
Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit
the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com
and the Hitwise Data Center at www.hitwise.com/datacenter.
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