SIPA Conference on Newsletters & Specialized Information in
Washington D.C. to Provide Venue for Sharing Best Practices & Innovations
June 3-5 Event To Focus on “The
New Rules” & the Latest Techniques for
Creating and Delivering Specialized Information Across All Markets and
Platforms
WASHINGTON (Business Wire EON/PRWEB ) April 19, 2007 --
The Specialized Information Publishers Association (SIPA) today
announced that the 31st International
Newsletter and Specialized Information Conference will take place June
3-5 at the Mayflower Hotel in Washington D.C. This is the industry’s
most comprehensive forum for bringing together industry executives,
publishers, editors, marketers, web/IT developers, conference producers
and industry suppliers to share best practices and breakthrough concepts
for information publishers, new and old. Information is available at: http://sipaindc2007.com.
The SIPA conference will focus on “The New
Rules”, concepts and practices that niche
publishers must master to grow revenue and profitability in 2007 and
beyond. The conference will provide practical lessons learned and best
practices for industry specialists operating businesses of all sizes,
from the entrepreneurial startup to the largest specialized information
publishers. The conference is chaired by Wayne Cooper, CEO and Managing
Partner for Greenhaven Partners, a media firm that buys and builds
specialty information businesses. (www.greenhavenpartners.com)
"This meeting in Washington, DC is the best place on the planet to catch
up on what is working for innovative specialized information companies,"
said Cooper. “Right now specialized
information publishers are generating more critically important
information than ever for niche markets and finding the best options and
solutions for delivering this content across an array of technology
platforms. The SIPA conference can help all of us grasp the challenges
and the opportunities we must tackle to provide what our customers need
both now and in the future. Every specialized information publisher,
from the largest international ones to the smallest podcaster or blogger
struggling to turn a profit, will find great contacts, excellent ideas
and effective solutions at this meeting.”
Specialized information publishing, which includes newsletters,
directories, online publications, loose leafs, database services, and
conferences, as well as newer media formats such as RSS, podcasts,
wikis, blogs and web communities, is an industry with a wide range of
media companies that have one key thing in common: they all provide
valuable, timely information, usually to niche markets who pay for the
information. Members of the Specialized-Information Publishers
Association have benefited from the explosive growth of new platforms
for content-rich delivery. These technologies enable publishers to
rapidly distribute content and provide retrieval and research services
on a scale unheard of just five years ago.
At the SIPA 31st International Newsletter and
Specialized Information Conference, attendees will learn:
-
New business models and strategies that are working
-
Dozens of ”new rules”
for direct marketing & sales
-
Best practices in search engine optimization and web operations
management
-
Ways to effectively integrate traditional marketing and online
opportunities
-
How to develop conversion architecture to build e-mail circulation
-
Specific offline products to drive online traffic
-
The latest search and text-mining technologies: beyond the hype
-
How different businesses have successfully implemented new delivery
solutions
-
What lessons can be drawn from hard experience
-
The role of new media technologies - blogs, wikis, and RSS
-
The future of web publishing
-
How firms are collaborating with customers for increased success.
“SIPA Conferences draw attendees from a broad
range of information providers serving a variety of markets all of whom
benefit from sharing strategies and proven practices for building
for-profit niche publishing businesses,” said
Nancy McMeekin, SIPA President and CEO of Oakstone Publishing LLC, “Expertise
and information exchange between industry leaders is vital to our
industry’s—and our
companies’--growth, and facilitating this is
a main focus of our Washington conference.”
Registrations are being accepted for the meeting now at http://sipaindc2007.com.
The early registration discount will be in effect until May 4.
About SIPA
SIPA—The Specialized Information Publishers
Association (formerly NEPA—The Newsletter
& Electronic Publishers Association) is the principal
international trade association promoting growth in the newsletter and
specialized information industry through events, research, promotion and
the fostering of business and strategic relationships. SIPA represents
more than 450 corporate members involved in the design, development, and
distribution of specialized information resources including newsletters,
loose leaf publications, audio conferences, e-zines, podcasting, online
publications, research, bloggers, journals, and conferences worldwide,
as well as related services that are sold through site licenses and
other channels. SIPA's resources are available online at www.sipaonline.com,
the definitive source for information about the specialized information
publishing industry.
Post Comment:
Trackback URL: http://ca.prweb.com/pingpr.php/UGlnZy1FbXB0LUNyYXMtQ3Jhcy1NYWduLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.