B2B Internet Marketing Consultant Todd Miechiels to Reprise Expert Session at MarketingSherpa's Demand Generation Summit

Todd Miechiels will present session on integrating Salesforce and Google AdWords for optimal campaign performance.

Atlanta, GA (PRWEB) October 25, 2007 -- Atlanta-based Internet marketing consultant Todd Miechiels will give a repeat performance of his well received expert session at Marketing Sherpa's Business-to-Business Demand Generation Summit 2007, to be held in San Francisco October 29-30.

Just as he did at MarketingSherpa's earlier session of the Business-to-Business Demand Generation Summit, held earlier this month in Boston, Todd will again offer an informative hands-on session highlighting how marketers can take best advantage of the Salesforce/AdWords integration "The Boston summit was really eye-opening. There are so many innovative ways B2B companies are marketing to niche markets. The MarketingSherpa team has pulled together a valuable event that highlights the innovative ways B2B companies of all sizes are marketing to niche markets. San Francisco should be a great event and I'm really looking forward to it."

B2B lead generation is a very different world than typical search marketing -- with long sales cycles, multiple decision makers, and super-niche traffic. Todd's hands-on research into tying SFA and CRM systems such as SalesForce into PPC campaigns helps marketers close the loop and understand which clicks led to a sale perhaps 12 months later.

Todd was selected to present at both of the MarketingSherpa summits this year due to his nontraditional approach to helping others succeed at B2B lead generation. "Todd Miechiels is one of the rare search engine marketing experts who truly focuses on the unusual needs of business-to-business marketers," observes MarketingSherpa founder Anne Holland. "B2B lead generation is a very different world than typical search marketing -- with long sales cycles, multiple decision makers, and super-niche traffic. Todd's hands-on research into tying SFA and CRM systems such as SalesForce into PPC campaigns helps marketers close the loop and understand which clicks led to a sale perhaps 12 months later."

The two-day B2B Demand Generation Summit in San Francisco features new research, exclusive case studies and intensive discussions on ways to improve demand generation for 2008. Invited speakers include Agilent Technologies, Novell, Oracle Corporation, Unisys, the Hackett Group and other industry leaders and search marketing experts.

About Todd Miechiels:
Todd Miechiels serves as an Internet marketing consultant and steward to B2B companies and agencies. Todd uses proven tactics and strategies to measurably improve the volume and quality of sales opportunities generated from Internet marketing investments. His core competencies include search engine marketing, visitor conversion, online PR, automated lead nurturing, and Web analytics. He is a nationally recognized speaker, author, and B2B Internet marketing expert. To learn more about B2B search engine marketing, download a copy of Todd's paper, The 7 Cardinal Sins of B2B Search Engine Marketing. For more information about Todd Miechiels, visit www.miechiels.com.

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