Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown –
Keynote to Report the Online Action Play by Play
-
Hard Performance Data, Analysis and Media Briefings Available
Immediately Following the Super Bowl
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Data to Rank the Speed and Reliability of Four Popular Mobile
Sports Web Sites, Three Popular Web Sites Streaming Super Bowl
Commercials and 35 Super Bowl Advertiser’s
Web Sites
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Keynote to Compare/Contrast Site Performance Before, During and
After Super Bowl
SAN MATEO, Calif. (Business Wire EON/PRWEB ) January 31, 2008 --
Keynote Competitive Research, the industry analysis group of Keynote
Systems (Nasdaq:KEYN), today announced it would make itself readily
available to media immediately following Super Bowl XLII 2008 for
reporting on the technical quality (responsiveness and reliability) of
four leading mobile sports Web sites, three popular sites streaming
Super Bowl commercials and 35 of the Super Bowl advertiser’s
Web sites. Media interested in receiving “Keynote
Media Updates” regarding how leading Web sites
are performing during this period of time and/or to schedule an
interview on Sunday night or Monday should email their request to: svandermay@citigatecunningham.com
and dberkowitz@keynote.com.
Leveraging the company’s global test &
measurement network, Keynote will collect mobile performance data to
measure the response time and availability of the following four mobile
sports Web sites: ESPN (NYSE: DIS), Yahoo Sports (NASDAQ: YHOO), FOX
Sports (NYSE: NWS) and CBS (NYSE: CBS). Keynote will also offer
comparisons between the sites average performance to their Super Bowl
Sunday performance.
Using Transaction Perspective® 8.0, Keynote’s
market–leading Web site performance
measurement and monitoring service, the company will also measure the
performance of three popular sites that will be streaming Super Bowl
commercials online including AOL Sports (NYSE: TWX), YouTube (NASDAQ:
GOOG) and MySpace.
Additionally, Keynote will monitor site responsiveness and reliability
of 35 of the Super Bowl advertiser’s Web
sites including: Anheuser-Busch (NYSE: BUD), Audi of America,
Bridgestone Firestone North America, Cars.com, Careerbuilder.com,
Coca-Cola Co. (NYSE: CCE), Dell (NASDAQ: DELL), E*TRADE (NASDAQ: ETFC),
FedEx (NYSE: FDX), Frito Lay, Gatorade, Garmin GPS (NASDAQ: GRMN),
General Motors (NYSE: GM), GoDaddy.com, Hershey (NYSE: HSY), Hyundai
Motor America, Kraft Foods (NYSE: KFT), NFL, New Line, Paramount
Pictures (NYSE: VIA.B), Pepsi-Cola North America (NYSE: PEP), Procter &
Gamble (NYSE: PG), Salesgenie.com, Sony Pictures (NYSE: SNE), Taco Bell,
T-Mobile, Toshiba, Toyota Motor Sales USA, Unilever, Universal Pictures,
Under Armour (NYSE: UA), Victoria’s Secret
(NYSE: LTD), Warner Brothers, Walt Disney Co. (NYSE: DI) and the White
House Office of National Drug Control Policy.
The data used to create Keynote’s Web site
performance indices is collected in real time on an hourly basis from 10
cities across the U.S. providing an up-to-the-minute barometer of the
online Super Bowl experience before, during and after the game.
About Keynote
Keynote Systems (Nasdaq “KEYN”)
is the global leader in on-demand test & measurement solutions for
continuously improving the online experience. As an independent and
trusted third-party, Keynote provides IT and marketing executives with
an unbiased view into their Internet services from around the world. For
over a decade, Keynote has been providing measurement data and testing
capabilities that allow companies to understand and improve their
customers’ online and mobile experience.
Keynote has four test and measurement businesses: Web performance,
mobile quality, streaming & VoIP, and customer experience/UX. In
addition, Keynote’s industry analysis group
called Keynote Competitive Research publishes proprietary studies
measuring customer experience and service levels across a wide range of
industries.
Known as The Mobile and Internet Performance Authority™,
Keynote has a market-leading infrastructure of 2,400 measurement
computers and mobile devices in over 240 locations around the world.
Keynote also maintains one of the most representative panels of online
users consisting of 160,000 consumers. Keynote’s
on-demand, hassle-free infrastructure allows businesses to access
services they need, when they need them to pinpoint and fix mobile
quality and Internet problems before they impact customers.
Keynote helps over 2,700 corporate customers become “the
best of the best” by helping them improve
online business performance and mobile communications quality. Keynote’s
customers represent top Internet and mobile companies including American
Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE,
Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and
Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com or by
phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority and Perspective are
registered trademarks and The Mobile and Internet Performance Authority
and True Experience are trademarks of Keynote Systems, Inc. Other
trademarks are the property of their respective owners. ©
2007 Keynote Systems, Inc.
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