KODAK Launches Online Contest Seeking Knockout Moments
KODAK EASYSHARE All-in-One (AiO) Printers Save Consumers up to 50
Percent on Everything Printed in the Home Compared to Other Comparable
Consumer Inkjet Printers(a)
ROCHESTER, N.Y. (Business Wire EON/PRWEB ) January 31, 2008 --
Eastman Kodak Company (NYSE: EK) today announced the launch of the “Pricey
Ink -- You’re Fired!”
Photo Contest. The contest, powered by Brickfish™,
the online content marketing platform and inspired by Kodak’s
appearance on The Celebrity Apprentice, invites people to submit a photo
or video of their favorite “Knockout KODAK
Moment” (a treasured personal memory).
“By leveraging our relationship with The
Celebrity Apprentice, NASCAR, and now Brickfish, we are encouraging
consumers to experience Kodak’s inkjet value
proposition first hand,” said Jeff Hayzlett,
chief business development officer and vice president of Kodak. “The
show and online contest allows us to reach current and potential
customers with the ‘no compromise’
message – encouraging consumers to take a
stand against high priced ink.”
Kodak will select the winners (based on 50 percent creativity and 50
percent content) for four of the five categories: most artistic photo,
best friends & family photo, wackiest photo and most interesting video
moment. The most viral entry winner will be determined by the highest
viral score. Each of the five category winners will receive a KODAK
EASYSHARE 5300 All-in-One Printer autographed by Donald Trump. In
addition, Kodak will select the grand prize winner, who will receive a
trip to the NASCAR® Sprint Cup Series™
race at Chicagoland Speedway® on July 12,
2008, and a KODAK EASYSHARE 5300 All-In-One Printer autographed by
Donald Trump.
“Brickfish is excited to be working with
Kodak on the ‘Pricey Ink –
You’re Fired’
Photo Contest,” said Hyder Rabbani, vice
president of sales and business development for Brickfish. “The
company is pushing the envelope on traditional online advertising by
educating consumers on its revolutionary value proposition and product
portfolio in a fresh and interactive manner.”
The “Pricey Ink -- You’re
Fired!” Photo Contest ends March 1, 2008 and
can be accessed at: http://www.kodak.com/global/en/corp/apprentice/Contest.html.
About Eastman KODAK Company
Kodak is the world’s foremost imaging
innovator. With sales of $10.7 billion in 2006, the company is committed
to a digitally oriented growth strategy focused on helping people better
use meaningful images and information in their life and work. Consumers
use Kodak’s system of digital and traditional
products and services to take, print and share their pictures anytime,
anywhere; Businesses effectively communicate with customer’s
worldwide using KODAK Solutions for prepress, conventional and digital
printing and document imaging; and Creative Professionals rely on KODAK
Technology to uniquely tell their story through moving or still images.
More information about Kodak (NYSE: EK) is available at http://www.kodak.com
About Brickfish
Brickfish™, the online marketing platform,
has created a revolutionary new approach to online marketing that
leverages the power of User Generated Content and social media to
connect brands with consumers. Brands and agencies use our
patent-pending platform to launch online advertising and marketing
campaigns that spark the creation of brand-focused UGC, such as blogs,
images, video and audio. This content is shared from consumer to
consumer via email, IM, and hundreds of social media sites such as
MySpace, Facebook, Xanga, and more. Campaign participants are rewarded
for creating, voting, reviewing and sharing content, resulting in
high-quality brand engagement. The Brickfish platform then tracks
consumer interactions with this content and provides detailed analytics
on campaign reach, performance and demographics. This results in a
powerful viral marketing approach that has proven to be 5 to 10 times
more effective than traditional online marketing methods such as display
ads or search optimization.
(a) Savings based on ink costs only for home printing of
documents and photos compared to the average ink costs of comparable
consumer inkjet printers. Actual results may vary. For more information,
visit www.kodak.com/go/inkdata.
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