Zedge Studios and Overture Films Strike Deal to Promote Mad Money on
www.zedge.net
Forums, Chat Events, Free Content, Contest and Trailers Part Of
Expansive Arrangement
NEWARK, N.J. & LOS ANGELES (Business Wire EON/PRWEB ) January 15, 2008 --
Zedge Studios, a division of IDT Internet Mobile Group (IIMG), announced
today that it has signed a deal to promote Overture Films’
upcoming feature film Mad Money, which stars Diane Keaton, Queen
Latifah, Katie Holmes and Ted Danson, on www.zedge.net,
one of the world’s most popular destinations
for complimentary content for mobile device users. Zedge.net, with users
in 216 countries worldwide, will be part of the international rollout of
the film as well. The site recently topped seven million registered
subscribers, averages over 10,000 new daily registrations and boasts
over 700,000 pieces of free mobile-related available content.
Mad Money, produced and distributed by Overture Films, opens
nationwide on January 18th. The comedy is
directed by Academy Award® winner Callie
Khouri (screenwriter of Thelma and Louise and director of The
Divine Secrets of the Ya-Ya Sisterhood) from a script by Glenn Gers (Fracture).
Keaton, Latifah and Holmes star as three ordinary women who form an
unlikely friendship and decide to do something extraordinary—rob
one of the most secure banks in the world.
The scope of this promotional deal includes exclusive, free mobile
content based on the film, including ringtones, video and wallpapers
only available on Zedge. In addition, users can participate in Mad
Money movie forums, watch trailers, and participate in the “What
Would You Do With Mad Money?” video contest.
To enter the contest, users upload a 30 second video saying what they
would do with Mad Money. Judged by a panel including Mad Money
co-star Adam Rothenberg, winning contestants will get a $1000 cash
prize, a free year of STARZ! premium cable service or a Mad Money DVD.
“This is an important deal in the recognition
of Zedge.net as a mobile content industry leader,”
said Moshe Berger, IIMG CEO and head of Zedge Studios. “Giving
Zedgers desirable content by aligning ourselves with leading
entertainment partners like Overture Films is a key component of our
growth strategy.”
“We’re delighted
to partner with Zedge on this promotion,”
said Chris McGurk, CEO of Overture Films. “We
know its wide user base will respond positively to our film, which is
pure fun.”
ABOUT IDT INTERNET MOBILE GROUP (IIMG) AND ZEDGE STUDIOS:
IIMG develops and licenses original content for distribution through
traditional, online and mobile platforms. Its holdings include IDW
Publishing, which forms the core of its Zedge Studios operation, as
well as Norway-based www.zedge.net,
one of the world’s most popular
user-generated mobile content and social networking communities. IIMG is
a division of IDT
Corporation (NYSE: IDT, IDT.C), a multinational company with
operations that span various industries.
ABOUT OVERTURE FILMS:
Overture Films develops,
produces, acquires, and distributes feature-length, theatrical motion
pictures worldwide. The studio is an operating unit of Starz, LLC, which
in turn is a wholly owned subsidiary of Liberty Media Corporation that
is attributed to Liberty Capital Corp. Its affiliated companies, Anchor
Bay Entertainment and Starz Entertainment, make the films available
domestically to viewers via home video, premium television, Internet and
other outlets.
In this press release, all statements that are not purely about
historical facts, including, but not limited to, those with the words “believe,”
“anticipate,” “expect,”
“plan,” “intend,”
“estimate,” “target”
and similar expressions, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. All
forward-looking statements and risk factors included in this document
are made as of the date hereof, based on information available to IDT as
of the date thereof, and IDT assumes no obligation to update any
forward-looking statements or risk factors.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5585954
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