Marchex Signs Contextual Advertising Agreements with Four Premium
Vertical Publishers Including Computer Shopper
SEATTLE & NEW YORK (Business Wire EON/PRWEB ) April 26, 2007 --
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its
IndustryBrains subsidiary, today announced that it has signed contextual
advertising agreements with four online publishers, including Computer
Shopper, Engineering.com, Wall Street Reporter, and SitePoint. Under the
agreements, Marchex will provide its contextual advertising solutions to
selected areas of the publishers’ Web sites,
or to channels associated with the sites, such as targeted newsletters
and blogs.
“IndustryBrains has been a leader in
delivering targeted advertising to publishers in the technology category
for many years,” said Josh London, General
Manager, Online for Computer Shopper. “We are
looking forward to our partnership with IndustryBrains, so that we can
present ComputerShopper.com users to the most relevant advertisers at
industry leading cost-per-click rates.”
“Adding these quality vertical publishers
further reinforces our position as the leader in site-specific
contextual advertising,” said Peter
Christothoulou, Marchex Chief Strategy Officer. “The
combination of the depth of our quality publishers and targeting
capabilities provides advertisers with excellent tools to maximize their
performance.”
Marchex’s IndustryBrains subsidiary pioneered
the site-specific approach to contextual advertising more than five
years ago, with the 2002 launch of its contextual advertising platform.
This approach allows brand-name publishers to directly benefit from the
value of their respective online brands, content and site traffic. The
new publishers announced today add to Marchex’s
network of more than 100 vertically focused and brand-name online
publishers, such as BusinessWeek Online, The Motley Fool, and the Ziff
Davis online properties; which is paired with a large base of premier
advertisers.
About Marchex, Inc.
Marchex (www.marchex.com) is a
technology driven search and media company focused on vertical and local
online traffic. Specifically, the company is focused on search
marketing, local search, and direct navigation. Marchex’s
platform of integrated performance-based advertising and search
marketing services enables merchants to efficiently market and sell
their products and services across multiple online distribution
channels, including search engines, product shopping engines,
directories and selected Web sites.
About IndustryBrains
IndustryBrains, a wholly owned subsidiary of Marchex, is a leader in
monetizing vertical and brand-name Web sites through contextual
advertising solutions. Since 2002, the company has built a platform of
high-quality traffic by leveraging its proprietary technology to offer a
site-specific approach to contextual advertising under a business model
that combines bid-for-placement and relevancy. This approach has allowed
IndustryBrains to create relationships with more than 100 vertically
focused and brand-name online publishers, such as USATODAY.com,
BusinessWeek Online, The Motley Fool, and the Ziff Davis online
properties; as well as a large base of premier advertisers. For more
information, visit www.industrybrains.com.
Safe Harbor Statement
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually achieve
the plans, intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex’s actual
results to differ materially from those indicated by such
forward-looking statements which are described in the “Risk
Factors” section of our most recent periodic
report and registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.
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