SendMe Mobile Selects the Vantrix Store Optimizer Platform to
Maximize the Reach and Quality of Its M-Commerce Storefronts
NEW YORK (Business Wire EON/PRWEB ) January 29, 2008 --
Vantrix today announced that SendMe Mobile, the premier mobile media
company, has selected the Vantrix Store Optimizer mobile content
delivery solution to streamline the publishing of video, ringtones,
wallpapers and other mobile media on SendMe Mobile’s
storefronts, and to extend the reach of its content catalog to virtually
every mobile phone in the US.
With Vantrix Store Optimizer, SendMe Mobile can maximize revenues from
highly perishable mobile content by reducing its time to market and
ensuring that all titles are compatible with the broadest range of
devices. Vantrix allows SendMe Mobile the flexibility of optimizing and
caching in advance the most popular content titles for a wide range of
phones, while dynamically optimizing the long tail of titles for the
less common devices in real time as consumers download the content. With
Vantrix Store Optimizer, SendMe Mobile can simultaneously realize
operational efficiencies and improve content quality, no matter the type
or format of the media at play.
Russell Klein, CEO of SendMe Mobile, commented: “We
have seen an explosion in demand for mobile media on all our properties,
from traditional downloadables at SendMeMobile.com, to user generated
streaming video and sound at our community site mbuzzy.com. As mobile
media take-up continues to accelerate, we will need to deliver more
content to more people, in faster and more efficient ways. Vantrix is a
crucial element of our long-term strategy of reaching every wireless
user with personalized and top-quality mobile entertainment options.”
Daniel Torras, VP of Marketing and Product Strategy at Vantrix,
followed, “We are delighted to be working with
SendMe Mobile to deliver a best-in-class mobile user experience with our
Store Optimizer Platform.”
About SendMe Mobile
SendMe, Inc. turns any mobile phone into a portable playground. As the
premier mobile media company, SendMe’s family
of destination sites lets you take the fun from the Web to your mobile
phone with the broadest and best content, entertainment and community
out there. SendMe’s three properties --
SendMeMobile.com, SoLow.com and mbuzzy.com -- deliver content from today’s
pop culture sensations, niche independent creations, stuff from our own
community, and one-of-a-kind mobile games that will keep you coming back
for more. So whether you’re looking for new
ways to show your personal style, eager for some mobile gaming
excitement, or trying to stay connected to the people and things you
love most, SendMe brings it all to you -- how you want it, when you want
it. Founded in 2006 by three veteran online and mobile entrepreneurs,
SendMe is funded by Spark Capital and True Ventures.
To learn more about SendMe Mobile, visit www.sendmemobile.com.
About Vantrix
Vantrix makes video work. Our focus is to deliver the best customer
experience on a mobile phone. Vantrix overcomes the technology hurdles
of providing video on demand, live TV, video alerts, user-generated
content, video share, and any other type of multimedia in mobile and
other digital platforms. And we do it in a way that helps our customers
choose and implement the right business model for their multimedia
services.
Leading companies like ABC News, Orange, T-Mobile and The Weather
Channel already trust Vantrix to satisfy their mobile media needs. You
shouldn’t have to worry about which mobile
phones your customers have, and you shouldn’t
have to compromise on how you deliver video and other media to them.
Whether it’s on-deck or off-deck,
premium-based or ad-supported, push or pull, we put video to work for
you. This is our promise and our commitment. Vantrix is headquartered in
Montreal with offices in New York, London, Dubai and Bangalore.
See the difference at www.vantrix.com.
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