Mobile application redefines what consumers can do with their mobile phones by enabling interactivity between mobile devices, in-store audio/video entertainment, and digital signage marketing

CHICAGO (Business Wire EON/PRWEB ) July 24, 2007 -- Akoo International Inc. today announced an m-Venue™ application – optimized for Apple’s® iPhone™ Safari™ browser and Microsoft® Windows Mobile® devices such as the Motorola Q™ – that lets consumers use their mobile phones as wireless “remote controls” to activate in-store entertainment and marketing, on demand, at participating locations where they shop, eat, socialize, and play.

m-Venue supports Steve Jobs' vision of extending the iPhone's capabilities through innovative third-party applications, as expressed during WWDC 07, while addressing retailers and brand marketers' need to engage consumers at the critical point-of-sale, or 'moment of truth,' in more targeted and measurable ways

Mobile users can search, select, and activate songs, music videos, memorable sports moments, pre-approved user-generated content, and additional programming for shared public performance over standard audio/video systems. m-Venue’s library features more than two million pieces of content directly licensed from major content providers, such as Universal Music Group, the world’s leading music company. Users can also discover, ID, and “tag” music for subsequent purchase on leading online music services, such as iTunes®; earn, bank, and redeem loyalty & rewards points from the convenience of their handset; and interact with digital signage networks and mobile marketing.

Simultaneously, every m-Venue interaction unobtrusively captures valuable consumer usage and behavioral data. This allows retailers to deliver highly-targeted marketing messages, mobile coupons, or loyalty & rewards incentives immediately back to consumer mobile devices, not only while customers use the network at the point-of-sale, but after they leave participating locations, as well.

Because consumers can interact via mobile Internet, text messaging, or Wi-Fi enabled devices, m-Venue becomes the first and only in-store marketing and entertainment network fully interactive with more than 230 million wireless subscribers across every major carrier, including AT&T, Verizon Wireless, Sprint/Nextel, and T-Mobile.

“m-Venue supports Steve Jobs’ vision of extending the iPhone’s capabilities through innovative third-party applications, as expressed during WWDC 07, while addressing retailers and brand marketers’ need to engage consumers at the critical point-of-sale, or ‘moment of truth,’ in more targeted and measurable ways,” said Niko Drakoulis, Akoo’s CEO. He added, “Mobile devices such as the iPhone are a catalyst for the growth of social networking and real-time consumer-to-brand interactivity in public venues.”

m-Venue was successfully pilot tested by franchisees of a global quick-service restaurant chain in September 2006, as well as in sports bars and café/eateries, where owner/operators reported increased transaction counts, revenue lift, and margin contribution. Akoo begins deploying m-Venue with national restaurant chains, leading beverage brands, and major retailers by year-end 2007, with announcements forthcoming.

About Akoo International Inc.

Akoo International develops and manages out-of-home (OOH), location-aware media networks and integrated marketing solutions fully interactive with consumer wireless devices. The Company’s patent-pending m-Venue platform is a carrier-class solution that manages high-volume, real-time mobile interaction, stored-value content transactions, and targeted campaign conversion across a distributed network of public venues where consumers shop, eat, socialize, and play. Akoo was formed in 2001 and is based in Chicago. Visit www.akoo.com for more information.

iPhone, Safari, Windows Mobile, and Motorola Q are trademarks of their respective owners, with no implied endorsement from Apple Inc., Microsoft, or Motorola.

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Akoo wants you to control in-store advertising from you iPhone or Windows Mobile handset - m-Venue from Pocket.Net - Mobile 2.0 on Jul 28, 2007

In the age of digital advertising, consumer interaction is king. What better way to capture your advertising

iPod blog :: iPodosphere.com » Akoo set use the iPhone to control in-store displays from www.ipodosphere.com on Jul 26, 2007

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