Nationwide Insurance Launches SmartRide Program for Teens and Parents
Announcement Coincides with National Youth Traffic Safety Month
COLUMBUS, Ohio (Business Wire EON/PRWEB ) May 5, 2008 --
In time for National Youth Traffic Safety
Month, Nationwide Insurance has launched SmartRideSM,
a comprehensive teen driver program. The program empowers teens and
parents and provides the right tools and resources to help teens become
smarter and safer drivers. This is particularly important since
automobile crashes are the leading cause of death among American teens.
Developed in association with the National
Safety Council, SmartRideSM is an online
learning and coaching program designed to better prepare teen drivers
for the road ahead. Participants completing the program could also save
up to five percent on their teen’s auto
insurance in areas where applicable.
“Teen drivers are disproportionately involved
in car accidents in the United States,” said
Bill Windsor, associate vice president of safety at Nationwide. “Nationwide
SmartRideSM offers families extraordinary
access to information and tools that will help young drivers become
smart drivers.”
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Nationwide SmartRideSM has three main
components:
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-- Nationwidesmartride.com
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This website is a free, one-stop resource featuring sections
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for both parents and teens with separate content tailored to
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each audience. It is available free to anyone regardless of
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whether they are a Nationwide customer.
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It offers parents extraordinary access to information and
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tools that will help them as they guide their children to
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become smart drivers. It provides teens with practical
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techniques and driving tips to help them develop and practice
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good driving habits, particularly as they relate to the top
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causes of teen crashes.
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-- SmartRideSM Learning
Sessions & Tests
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Nationwide customers can access additional content through
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SmartRideSM Learning Sessions & Tests.
The sessions are
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interactive, narrated tutorials that address key driving tips
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and behaviors, focusing specifically on the top causes of teen
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crashes and violations.
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With SmartRideSM Learning Sessions &
Tests, teens learn
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driving tips such as how to be more aware of their
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surroundings while driving, driving at night and in bad
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weather, and how to deal with distractions such as friends,
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phones and music. The knowledge acquired in these sessions is
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then evaluated through six online certification tests.
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SmartRideSM also asks parents to
participate in 75 hours of
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in-car driving with their teen to help reinforce the valuable
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lessons learned online. When the tests and in-car driving
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hours have been completed, the teen will be “SmartRideSM
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certified.”
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-- SmartRideSM Discount
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To recognize the efforts of teens and parents, Nationwide will
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offer a discount that will apply to the teen's premium once
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they have been SmartRideSM certified.
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The discount saves young drivers up to five percent and is
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applicable up through age 24. The SmartRideSM
discount is
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already available in Ohio, West Virginia, Virginia, Washington
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D.C., Delaware and Maryland.
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The importance of smart driving knowledge is significant. According to
the Insurance Institute for Highway Safety
and the National Highway Traffic
Safety Administration, automobile crashes are the leading cause of
death among American teens.
“At Nationwide, we are committed to ensuring
roadway safety for all drivers,” said
Windsor. “To save the lives of young people
and protect others on the road, we must equip young drivers with the
knowledge necessary to reduce the risks that lead to accidents.”
For more information about teen driving and the SmartRideSM
program, please visit www.nationwidesmartride.com.
Nationwide, based in Columbus, Ohio, is one of the largest diversified
insurance and financial services organizations in the world, with more
than $161 billion in assets. Nationwide ranks #108 on the Fortune 500
list. The company provides a full range of insurance and financial
services, including auto, motorcycle, boat, homeowners, life, commercial
insurance, administrative services, annuities, mortgages, mutual funds,
pensions, long-term savings plans and health and productivity services.
For more information, visit www.nationwide.com.
Nationwide, the Nationwide Framemark and On Your Side are federally
registered service marks of Nationwide Mutual Insurance Company.
SmartRide is a service mark of Nationwide Mutual Insurance Company.
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