As iPhone Mania Reaches Fever Pitch, ON Networks Woos Consumers with
Original, High-Definition Video Content
New Media Company Releases Short Form, Episodic Shows for All
Apple Platforms, Including New iPhone, iPod and Apple TV
AUSTIN, Texas (Business Wire EON/PRWEB ) July 2, 2007 --
In the wake of last week’s iPhone frenzy,
consumers are clamoring for fresh, engaging video content to view on the
new devices. Anticipating this demand, ON
Networks (http://www.onnetworks.com),
a new media company which develops original short-form, weekly shows for
a variety of lifestyle interests, is offering 10 newly-launched programs
on iTunes for free download.
In an effort to further engage these users, ON Networks (ON) remastered
its content to run at the optimal resolution for the iPhone's screen,
which has a 16:9 aspect ratio when held horizontally, and a higher
resolution than the video iPod. In making these adjustments, ON hopes to
attract early technology adopters hungry for fresh, episodic programming.
“With the iPhone and the growing popularity of
web video, digital video recorders, IPTV and gaming devices, consumers
are clearly living in an on-demand, opt-in content world that gives them
infinite choice and flexibility,” said Kip
McClanahan, ON Networks’ CEO. “By
making our shows available via the Internet, iTunes and other new
services, we are delivering compelling content to consumers in whatever
manner best suits their lifestyles.”
ON is one of the few companies with original, high-definition TV shows
that can be downloaded via iTunes and watched on an iPhone, iPod and/or
via Apple TV. To download them, users simply go to the iTunes Store,
select “Podcasts”
and find ON Networks in the Featured Provider list on the left-hand
side. Clicking on the company’s name will
bring users to a branded page with the following shows:
-
Cocktails on the Fly –
A quirky mixologist offers creative cocktail-making tips for drink
enthusiasts and aperitif aficionados alike.
-
Zen Living –
A virtual guide that provides tips on how to make everyday living more
balanced, natural and healthy.
-
ON Dating –
An online dating advice program designed to help viewers navigate the
sometimes treacherous terrain of Internet romance.
-
Comedy Insider –
Comedians’ insights into the world of
stand-up and pleasing a crowd.
-
Golf Tips –
High and low handicappers lower their scores with help from seasoned
PGA professional Joe Beck.
-
Dinner with the Band –
A virtual mash-up of indie bands with hip cuisine.
In addition to adding new weekly episodes for its existing lineup, ON is
continuously adding new shows to its roster. Shows can be watched
anytime, anywhere by going to www.onnetworks.com
and clicking on the desired icon. Viewers can then subscribe to receive
email updates about new episodes, as well as get other program
information. Other shows available at www.onnetworks.com
are: Stump the Chef, Budget
Health Nut, Backpack Picnic
and Austin Connoisseur.
To share an episode of any ON program, simply select the desired show’s
episode and click on the “chain”
icon in the player control bar. There, you can copy the embedded HTML
player code and paste it into any web page.
About ON Networks, Inc.
ON Networks is changing the way television shows are created,
distributed, consumed and monetized. It's a new media company for the
digital generation, delivering high-definition content on-demand across
the Internet and new networks like IPTV, digital cable and iTunes. ON's
short-form, weekly videos satisfy the growing demand for relevant, smart
and entertaining programming that is available when, where and how
viewers want to watch it. Join the growing ON community at www.onnetworks.com.
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