Calero Media Systems Launches Web-to-TV.com
Play Any Web Video On Your TV
MOUNTAIN VIEW, Calif. (Business Wire EON/PRWEB ) January 7, 2008 --
Calero Media Systems, Inc., a Silicon Valley startup, today announced
the launch of Web-to-TV.com
enabling for the first time, ANY web video to be streamed to your TV set
-- controlled with your laptop from the comfort of your couch. Calero’s
software on your laptop remotely controls a Web-to-TV (W2TVTM)
Player system connected
to your TV.
Streaming media content is everywhere, and consumers want media they
find with their laptop to play on their TV. Not just iTunes
videos from Apple, or the full season of CSI
from Amazon
UnBox or CBS innertube,
but any videos on the Internet -- on demand. "Our research shows that
consumers want to view streaming video from the web on their TV --
instead of crowding around
a laptop. None of the existing options make it easy for customers to
connect the Web to their TV,” said Ellie
Victor, Co-CEO at ZOOM
Marketing. “Calero has taken a fresh
approach."
Pay or free, streaming or downloaded, Web videos come in different
compression formats like H.264,
Flash, Quicktime,
Windows
Media Player, or proprietary software players. “It
takes a Pentium-class machine to play the latest codecs,
and the W2TV Players our partners sell can handle them all,”
said Sam Beal, VP of
Marketing at Calero. “Our software comes
bundled and lets you control the Player from your couch, without
disturbing your family’s favorite TV
programming. Many of our W2TV Players have HDMI
or DVI outputs supporting
popular HDTVs.”
Calero’s W2TV
Software Suite supports both Microsoft Windows XP and Vista. W2TV
players are small form-factor PCs manufactured by Acer,
HP, Sony and others -- suitable for home entertainment centers.
Typical users will have broadband and a wireless LAN. While 802.11b can
be used, 802.11g or
802.11n are preferable.
While Google’s YouTube
is most popular, users also want Web videos from Apple,
Joost, BitTorrent,
Veoh, AOL,
MSN, Yahoo
and others. “Calero’s
W2TV supports all content providers,” said
Beal. “Also, the industry doesn’t
want a repeat of the Web
TV fiasco of the 90s. Families don’t want
someone surfing the Web on their new Plasma or LCD TV! Calero’s
W2TV solution lets users find videos with their laptop.”
W2TV Players also play digital photos and home movies. When friends come
over, just a few commands from your laptop and your vacation photos
magically appear on TV. W2TV Players start at under $399 and include
Calero’s W2TV Software Suite. W2TV software
is also available separately for $99 and a 30-day trial is currently
offered. For more information, go to www.Web-to-TV.com
or call 650-492-5443.
An SMR version of this release is available here
(http://www.caleromediasystems.com/Calero_SMR_010708.html).
About Calero Media Systems:
Calero Media
Systems develops and provides innovative solutions for Web media
capture, management and play. The company was founded in 2006 by Sam
Beal, Bob Osann and Joe Zott.
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