Dell and Microsoft Launch (PRODUCT) RED Branded Products to Help
Eliminate AIDS in Africa
Purchase of Dell (PRODUCT) RED Computer or Printer Enables People
Worldwide to Help Save Lives
ROUND ROCK, Texas (Business Wire EON/PRWEB ) January 24, 2008 --
Dell and Microsoft
Corp. will offer customers a simple way to make a difference in the
fight against AIDS in Africa through the purchase of unique (PRODUCT)
RED branded personal computers and a printer. Adding to the premium
experience, all Dell (PRODUCT) RED PCs are powered by Windows
Vista Ultimate (PRODUCT) RED. Dell is the exclusive partner for PCs
and peripherals of (PRODUCT) RED.
Dell (PRODUCT) RED products are now available at www.dell.com/joinred
and at Best Buy stores throughout the United States by the end of the
week. Beginning Jan. 31, they also will be available through Dell in
nearly 30 additional countries.
(RED), launched in 2006, is a brand designed to engage business and
consumer power in the fight against AIDS in Africa. To date, (RED)
partners have contributed more than $57 million to the
Global Fund based on the sale of (PRODUCT) RED products. (RED) funds
are at work on the ground in Rwanda, Swaziland and Ghana.
With each purchase of a (PRODUCT) RED branded Dell personal computer
including Windows Vista Ultimate (PRODUCT) RED, Dell and Microsoft will
make a combined contribution of $50 to $80 –
depending on the PC purchased – to the Global
Fund. Purchase of a Dell (PRODUCT) RED printer generates a $5 Dell
contribution. One hundred percent of the funds contributed go to Global
Fund-financed grants in Africa.
An $80 contribution generated by the choice of a Dell (PRODUCT) RED
all-in-one PC with Windows Vista Ultimate (PRODUCT) RED is equivalent to
more than six months of life-saving antiretroviral treatment for an
individual living with AIDS in Africa.
"The computer has revolutionized our lives; the (RED) Dell Microsoft
partnership goes a step further with PCs which channel money to the
Global Fund," said Bono, co-founder of (RED). "It's a truly beautiful
idea - that the purchase of a stylish PC can put someone on lifesaving
ARV treatment for six months."
Dell (PRODUCT) RED products are distinguished by their vibrant red color
and accents, and distinctive (PRODUCT) RED branding. All Dell (PRODUCT)
RED PCs feature Intel®
Core™ 2 Duo processors. Windows Vista
Ultimate (PRODUCT) RED includes six unique desktop wallpapers, a
screensaver, two innovative Windows Sidebar gadgets and a (RED)-themed
Windows DreamScene.
Dell (PRODUCT) RED products include:
-
XPS One™ (PRODUCT) RED - The elegant,
simple and space-saving XPS One combines multimedia computing with
high style, high-definition television and entertainment, and is a
distinctive addition to any room in the home. Starting at $1,599.
(Purchase contributes $80 to the Global Fund)
-
XPS™ M1330 (PRODUCT) RED - With a
starting weight of just under 4 pounds1 and
featuring an ultra-thin 0.9-inch profile2,
the award-winning XPS M1330 notebook features a high-definition
13.3-inch display, full-sized keyboard, built-in Wi-Fi and optional
mobile broadband3 wireless for connecting on
the go. Starting at $1,149. (Purchase contributes $50 to the Global
Fund)
-
XPS™ M1530 (PRODUCT) RED - The XPS
M1530 is a sleek and stylish 15.4-inch notebook that is loaded with
premium features like built-in webcam and fingerprint reader, and
design accents like touch-sensitive multimedia buttons and brushed
aluminum accents. Starting at $1,149. (Purchase contributes $50 to the
Global Fund)
-
948 All-in-One Printer (PRODUCT) RED –
The 948 printer features easy-to-use fax, scan, copy and print
functions and photo printing options –
available with or without connection to a computer.4
Starting at $149. (Purchase contributes $5 to the Global Fund).
“The RED campaign is making a tangible
difference in the lives of people living with AIDS in Africa,”
said Michael Dell, Dell chairman and CEO. “We’ve
seen what computers can do for keeping people connected, but with (RED),
the sale of these products will actually help keep people alive. We
couldn’t be more proud to be part of this
initiative.”
“The combination of Microsoft, (RED) and Dell
means consumers can help in the fight against AIDS in Africa by buying a
great Dell PC that comes loaded with the best version of Windows Vista,
with each purchase funding up to six months of life-saving drugs for
someone in Africa through the Global Fund,”
said Bill Gates, chairman of Microsoft. “The
(RED) business model is a powerful way for consumers to use their
purchasing power to help bring about positive change in the world, and
we are pleased to have Windows Vista Ultimate (PRODUCT) RED be an engine
for that change.”
About (RED)™ and (PRODUCT) RED
(RED) was established to engage the private sector in raising awareness
and funds for the Global Fund, to help fight AIDS in Africa. Companies
whose products take on the (PRODUCT) RED mark contribute a significant
percentage of the sales or portion of the profits from that product to
the Global Fund to finance AIDS programs in Africa, with an emphasis on
the health of women and children. Current partners are: American Express
(U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola, Hallmark,
Dell and Windows. MySpace.com is the first media sponsor in the United
Kingdom and MTV Networks is the first media sponsor in the US.
Since its launch in the spring of 2006, (RED) has generated more than
$57 million for the Global Fund. (RED) money is already at work in
Swaziland, Rwanda and Ghana. For more information, visit www.joinred.com.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
About Microsoft
Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
About the Global Fund
The Global Fund, the recipient of (RED) funds, is the world's leading
funder of programs to fight AIDS, tuberculosis and malaria, which kill
over 6 million people each year. Created in 2002, the Global Fund has
committed over $10 billion to life saving programs in 136 countries and
accounts for almost a quarter of the world’s
funding for AIDS programs in the developing world (two-thirds of the
world’s funding for malaria and
tuberculosis). The Global Fund was the first international financing
body to fund a massive scale-up of antiretroviral treatment in
developing countries, starting in 2003. For more information visit www.theglobalfund.org
Dell disclaims any proprietary interest in the marks and names of others.
1 M1330 Weight: Starting weight is with a 13.3”
WXGA LED LCD, UMA board, DVD+/-RW, and 4-cell Li-Ion battery. Weights
vary depending on configurations and manufacturing variability.
2 XPS M1330 WLED Display Notebook Dimensions:
Notebook thinness ranges from 0.9” –
1.3” (23.1 - 33.8mm wedge) with a WLED
display.
3 Subject to wireless provider’s
broadband subscription and coverage area; additional charges apply.
4 Wireless Printer: PC must have a wireless
card, be connected to a wireless network, and have the printer software
installed for proper function.
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