The Reform Institute and Brickfish™ Partner
to Beautify the U.S.-Mexican Border
User Generated Content Campaign Increases Awareness and Awards
Entrants for Their Artistic Interpretations
SAN DIEGO (Business Wire EON/PRWEB ) August 6, 2007 --
Brickfish™, the online content marketing
platform, today announced a partnership with non-partisan public policy
think tank, The Reform Institute, to launch the “Design
Your Portion of the Border Fence” campaign.
The thought-provoking contest invites entrants to offer their opinions
on the U.S.-Mexico border fence debate with original designs for
decorating it. The online contest, located at www.Brickfish.com/politics/Borderfence,
encourages participants to combine imagination and passion with artistic
interpretations of what border-crossers should see when traveling from
one side of the border to the other.
“Congress has failed to legislate much-needed
comprehensive immigration reform that fixes our dysfunctional
immigration system and balances security with the needs of our economy,”
said Cecilia Martinez, executive director of The Reform Institute. “Instead,
Washington has authorized construction of the border fence. We created
the ‘Design Your Portion of the Border Fence’
campaign to offer an attention-grabbing and fun way for independent
thinkers, Internet activists, and passionate individuals everywhere to
engage in debate and creatively express the message they feel that the
fence conveys about the U.S. We are expecting some pretty outrageous
entries, from murals emblazoned with peace signs to bold warnings
telling people not to cross.”
Tapping into the highly controversial debate surrounding the creation of
a U.S.-Mexican border fence, entrants are asked to submit an original
design that expresses a stance on the issue. The campaign requires
entrants to decide which side of the border fence they are painting,
Mexico or U.S., and to get creative. The grand prize winner, selected by
The Reform Institute Art Jury, will receive $1000. A paid, limited time
freelance position with The Reform Institute will be offered to the
entry that presents the most passionate stance on the issue. In
addition, one entry representing each side of the debate will be awarded
$500. Anyone can visit the campaign to view, vote on and share their
favorite entries across the Internet.
According to Martinez, the Brickfish platform creates a perfect
environment for increasing public awareness on the important topic of
immigration reform. The Company’s
content-driven, peer-to-peer approach enables interested people to share
their views and opinions through User Generated Content (UGC) in a truly
open and transparent way. Audience members can vote on, review and share
campaign entries through email, Instant Messaging and hundreds of
Internet sites, thereby leveraging the viral nature of the Internet and
social media to make a difference.
“The Reform Institute is committed to a
nonpartisan approach that recognizes the value in advocating open
dialogue on a wide range of topics facing the world today,”
said Shahi Ghanem, CEO of Brickfish. “The ‘Design
Your Portion of the Border Fence’ campaign
encourages people who may otherwise be disenchanted with the political
process to invest energy in supporting an important cause. Our goal is
to raise awareness of vital issues and get people more people actively
involved in making change.”
The “Design Your Portion of the Border Fence”
contest ends September 12. For more information about Brickfish, visit www.Brickfish.com.
About The Reform Institute
The Reform Institute is a nonprofit, nonpartisan education organization.
The Institute champions the national interest by formulating and
advocating meaningful reform in vital areas of public policy, including
campaign finance and election reform, climate stewardship, homeland
security, economic policy and immigration. Visit our website at www.reforminstitute.org.
About Brickfish
Brickfish is an online marketing company that has created a new platform
for driving consumer interaction and response through User Generated
Content (UGC). Companies use the Brickfish platform to launch
advertising and marketing campaigns that spark the creation of
brand-relevant UGC, such as blogs, images, video and audio. Campaign
content is shared in a peer-to-peer fashion via email, IM and thousands
of sites across the Web and campaign participants are rewarded for
creating, voting, reviewing and sharing campaign content. Brickfish
tracks consumer interactions with this content and then provides
customers with comprehensive analytics on campaign reach and
performance. This approach provides better value than traditional online
marketing approaches such as display-based advertising and key word
buys. Brickfish is headquartered in San Diego, Calif. with personnel in
New York, Chicago, and Los Angeles.
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