Downtown Knoxville’s New Entertainment Destination

KNOXVILLE, Tenn. (Business Wire EON/PRWEB ) August 21, 2007 -- Regal Entertainment Group (NYSE:RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced grand opening details for Regal Cinemas Riviera Stadium 8. The new theatre will host promotional activities beginning Monday, August 27 with a full week of special events, including three days of films to benefit local charities. The official grand opening day will be Friday, August 31 with first run features including Balls of Fury, Death Sentence, and Halloween.

We are proud to support the renaissance of downtown Knoxville with the premiere of the Riviera Stadium 8. The growing mix of restaurants, shops and entertainment venues will be further enhanced by the excitement that the theatre will bring to the area

“We are proud to support the renaissance of downtown Knoxville with the premiere of the Riviera Stadium 8. The growing mix of restaurants, shops and entertainment venues will be further enhanced by the excitement that the theatre will bring to the area,” stated Greg Dunn, Regal Entertainment Group President and COO. “Regal Entertainment Group is committed to our hometown and we are excited to offer a fantastic moviegoing experience in the heart of downtown. Regal Riviera Stadium 8 is a state-of-the-art theatre and our moviegoers will certainly be impressed.”

The new Regal Cinemas Riviera Stadium 8 will have approximately 2,000 seats in a total of 8 auditoriums. Regal patrons can enjoy FREE PARKING anytime at the State Street, Locust Street, and Market Square parking garages. For validation, moviegoers simply show their movie ticket stub to the parking attendant for up to three hours of free parking. In addition, a new walkway connects the State Street Garage to the Regal Riviera and Gay Street.

Knoxville’s original Riviera opened in 1920 with advertising hailing it the “shrine of the silent art” referring to exhibition of silent movies. The Regal Riviera Stadium 8 is an all new state-of-the-art facility offering the latest in theatre amenities but in a style that is in keeping with its ties to the past. There are three large murals on the lobby walls showing the original Riviera along with the neighboring businesses as seen in the 1920s, 30s and 40s along Gay Street. The Regal Riviera is located on Knoxville's historic theatre row which also includes the Tennessee and Bijou theatres which are now both restored venues for the performing arts.

On Monday, August 27, the Regal Riviera will host an Opening Night Celebration. On this evening, there will be an invitation-only party to celebrate the new theatre and recognize those who made this theatre project possible. The public is welcome to enjoy a “Street Party” on this evening as well. This free event will be held on Gay Street just outside the new Riviera. The “Street Party” will feature a live performance by East Tennessee’s own RobinElla and a ceremonial ticket tearing to commemorate the opening of the new theatre.

The exciting week of promotional events continues on Tuesday, August 28, Wednesday, August 29 and Thursday, August 30. Everyone is invited to these Preview Events for $1 movies, $1 popcorn and $1 soft drinks with proceeds benefiting local charities. Through September 30^th Riviera patrons will be able to enter Regal Cinemas “Rediscover Downtown” Sweepstakes to win a $2,000 prize pack: $500 Regal Cinemas Gift Card, $500 Mast General Store Card plus $1,000 to spend as you like downtown. No purchase is necessary. Sweepstakes rules are available at the theatre.

On Thursday, August 30 there will be added entertainment available at the Riviera Stadium 8 with a free fireworks show presented by Pyro Shows. The night-time sky will light up at 9:30pm with a spectacular display choreographed to popular movie theme songs simulcast on WIVK 107.7 FM. The “Salute to Cinema Fireworks Show” will be easily viewed from all across downtown Knoxville with additional fireworks accentuating the Regal Riviera’s marquee on Gay Street.

PREVIEW EVENTS
$1 Movies, $1 Popcorn, $1 Soft Drinks

Tuesday, August 28
------------------
"Superheroes for United Way"
Sponsored by WBIR NBC Channel 10
Proceeds to benefit United Way of Greater Knoxville

Wednesday, August 29
--------------------
"Christmas in August"
Sponsored by Knoxville News Sentinel
Proceeds to benefit The Empty Stocking Fund

Thursday, August 30
-------------------
"WIVK Day on Theatre Row"
Sponsored by WIVK 107.7 FM
Proceeds to benefit East Tennessee Historical Society
"Salute to Cinema Fireworks Show" begins at 9:30pm

GRAND OPENING DAY - Friday, August 31, 2007
First-run films include: Balls of Fury PG13, Death Sentence Rated R,
and Halloween Rated R

Enjoy the "Regal Treatment"
Free Popcorn and Soft Drink with each paid admission August 31 -
September 13.

Free Balls of Fury T-Shirts
To the first 100 ticket purchasers at the box office each day August
31 - September 3.

Enter the Regal Cinemas "Rediscover Downtown" Sweepstakes
Enter to win a $2,000 downtown prize pack! Entry forms available only
at Regal Riviera Stadium 8 from August 27 - September 30.

Saturday, September 1, 11:30-4:30pm & Sunday, September 2, 2:30-7:30pm
Play Downtown! Free sports games and live shows on the Krutch Park 
Lawn.
Free activities with sports-themed carnival games, bounce houses and
live shows by "The Animal Band."

Regal Cinemas Riviera Stadium 8 will also offer the Regal Crown Club to reward frequent guests. Through the Regal Crown Club moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Membership is free and is available either at the theatre or online at www.REGmovies.com.

For added convenience, Regal offers a variety of ticketing options including internet ticketing, tickets by phone through 1-800-FANDANGO and Regal Express ticket kiosks for self-serve convenience, in addition to traditional walk-up service at the computerized box office.

About Regal Entertainment Group:

Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,368 screens in 529 locations in 39 states and the District of Columbia. Regal operates in all of the top 25 and 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

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