ReverbNation: Artists Can Now Tag Songs as ‘Exclusives’
for Fans Only
Helps Artists, Labels, and Managers Convert ‘Casual
Listeners’ into ‘Known
Contacts’
NEW YORK (Business Wire EON/PRWEB ) February 19, 2008 --
ReverbNation announces “Fan Exclusives”,
an innovative feature that empowers Artists to use their content as a
way to gather contact information and demographics from their listeners
in exchange for access to full streams or downloads.
The new feature is free to Artists, and allows them to designate any
song as a ‘Fan Exclusive’,
limiting its play to a 30 second preview if the listener is not a
registered Fan of the Artist. During playback, the listener is notified
that the song is a ‘Fan Exclusive’,
and prompted to register as an official ‘Fan’
of the Artist by providing an email address and some basic demographic
information. This information is protected under the ReverbNation
privacy policy, and can only be used by the Artist to which it was
submitted.
“Many Artists have indicated to us that they
would like some middle ground between selling a song and just giving it
away for free. Information about their Fans and the ability to contact
them are critical to an Artist’s ongoing
business and have real value for them in terms of landing more gigs and
possibly record deals. We see this feature as an opportunity to bridge
the gap and provide an alternative to the existing options. Its also a
great way to reward fans for their loyalty,”
said Mike Doernberg, CEO of ReverbNation.
‘Fan Exclusives’
are enabled on the ReverbNation website and also in the TuneWidget,
ReverbNation’s leading Artist Widget that
works on MySpace, homepages, blogs, and virtually any other site. As a
result, Artists can use the feature to harvest Fan data all across the
web and collect it into one convenient location. In a world where
Artists are typically at the mercy of social networks to gain access to
their fans, ReverbNation continues to build tools like ‘Fan
Exclusives’ that put Artists in control of
their own destiny.
For more information about ‘Fan Exclusives”
at ReverbNation, click here
or goto:
www.reverbnation.com/controller/main/features_tabs?tab=Exclusives
About the company
ReverbNation provides the innovative marketing solutions that musicians
need to compete, cooperate, and differentiate in an increasingly noisy
online environment. Unlike typical “closed”
communities, artists use ReverbNation as their home base for approaching
marketing and promotion across the Internet as a whole - be it via
social networks, blogs, or the artist’s
homepage. Tools like TunePaks, FanReach, and TuneWidget give the artist
the power to spread their music and information virtually anywhere.
Real-time stats then provide a 360-degree view of how the music is
spreading, who is listening, and which fans are actually passing it on
to their friends and posting it on their pages. For more information,
please visit www.ReverbNation.com.
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