Safestyle's Clear View On Environment And Savings
Safestyle UK is releasing a new media campaign to support the government's 'help environment' initiative.
(PRWEB) May 11, 2007 -- Safestyle UK, the country's largest replacement windows and doors retailer, are releasing a new marketing campaign clearly outlining the environmental benefits of their PVCu double glazed replacement windows and doors and the impressive cost savings customers can experience through making their homes more energy efficient.
Safestyle UK, which is part of the Style Group, has in recent years been one of the most memorable advertisers on television and radio with celebrity-fronted and award-winning campaigns led by comedians, Cannon and Ball, and the infamous "Window Man" Geoff Brown. Now, to support the Government's on-going environmental preservation campaigns, it will introduce a new series showing how, by using Safestyle windows and doors, householders could increase their homes energy efficiency and by doing so keep warm, save money, add value to their properties and at the same time make a satisfying contribution to the environment.
John Ross, Chief Executive of the Style Group, explained: "The Government is now putting pressure on all areas of life to be pro-active in its interest and efforts to preserve the environment. As a result new home information packs will become the norm from June 1 this year and every home will have energy ratings together with an energy performance certificate. This will be of obvious importance when it comes to buying and selling any property.
"Our Group has the ability to help because our products have always been designed to save energy and reduce household costs. Our new broadcast adverts which go live nationally in May 2007 will further emphasise this through a series of straightforward messages delivered in a lively and entertaining way."
"Our BOGOF (buy-one-get-one-free) advertisements are now easily recognisable but now we will be stressing the importance of turning to the products to help the environment - it's a doubled-edged sword with benefits all round."
From 1 June 2007 as part of the Home Information Pack for houses that are being bought and sold, there will be a compulsory and independently assessed Energy Performance Certificate.
These certificates are commissioned by the seller (or their agent) from an accredited list of Energy Assessors, who will visit the property to collect all relevant data, including the date, construction and location of the house and relevant fittings, such as heating systems, insulation and double glazing, before issuing the certificate.
About Style Group:
The Style Group PLC is the largest independent manufacturer, supplier and retailer of PVCu windows and doors in the United Kingdom. Since inception in 1992 the Group has continued to expand and now has 38 branches across the country from the South West to the North East serviced by a large in-house transport fleet. The Group incorporates three specialist subsidiaries:-
WINDOWSTYLE UK is the manufacturing arm and its state-of-the-art factory in Wombwell, Barnsley, South Yorkshire with the capability to produce up to 10,000 quality assured frames per week. It is also the area's largest single employer.
SAFESTYLE UK (http://www.safestyle-windows.co.uk) is the best known name in the Group. It is synonymous with quality and affordability and installs £2 million domestic window and door frames every week. It is renowned for its popular and memorable celebrity-fronted television and radio advertising campaigns featuring value-for money offers.
TRADESTYLE UK (http://www.tradestyle.biz) was established in 2002 and supplies exclusively to non-fabricating retailers and installers. It has its own manufacturing facility and has seen demand for its products at a genuine trade price soar way beyond expectations.
For further information please contact:
Ashley Metcalfe
CHS Ltd
+44-1924-256050
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See the original story at: http://www.prweb.com/releases/2007/05/prweb525754.htm
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